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Coffee industry set to hit $4.4 billion in the Middle East

 
 

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Euromonitor International, 11 September 2017

The ‘third wave’ coffee movement is fueling growth of the Middle East’s coffee industry, which is expected to climb to $4.4 billion by 2021, according to Euromonitor International.

The new movement has seen a shift in consumer appreciation of coffee as an artisan, specialist and quality experience, rather than a commodity.

As a beverage with multi-cultural appeal, coffee consumption in the region is growing twice as fast as the global average, putting pressure on the foodservice industry to stay relevant to its customers.

Euromonitor

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