The African wrapping paper, packaging paper, and paperboard market is expected to maintain a steady growth trajectory through the next decade. Rising demand, coupled with shifting consumer preferences, is driving expansion across key sectors.
Market Outlook
According to IndexBox, the market was valued at 927K tons ($1.2B) in 2024. By 2035, volumes are projected to reach 1M tons, while the market value climbs to $1.5B, reflecting CAGRs of +0.9% in volume and +2.4% in value (2025–2035).
Consumption Patterns
Egypt, Morocco, and South Africa lead the region, accounting for 63% of total consumption in 2024. In value terms, the same trio also dominated, with Egypt at $350M, Morocco at $218M, and South Africa at $192M. Ghana stands out with exceptional growth, recording a CAGR of +22.6%, fueled by rapid urbanization and rising middle-class demand.
Imports
Africa imported 604K tons of wrapping and packaging paper in 2024, worth $747M. South Africa, Egypt, and Morocco together made up nearly half of all imports. Ghana again led in growth, with imports expanding at +19% CAGR in value terms, outpacing other markets.
Key Trends
Clean & sustainable packaging: Growing demand for eco-friendly and ethically sourced products.
Premiumization: Preference for higher-quality packaging, especially in North Africa.
E-commerce & retail expansion: Driving consumption of packaging materials.
Source: IndexBox Market Intelligence Platform
