From luxury skincare to male grooming, Qatar’s beauty and personal care market is booming, riding a wave of global trends, rising disposable incomes, and shifting social attitudes.
Globally, skincare, fragrance, makeup, and haircare are expected to generate over €500 billion by year-end, and Qatar is quickly claiming its share of that growth. While fashion styles may change, demand for a healthy, flawless complexion remains constant—driving both established luxury brands and emerging local labels forward.
From Sanctuary Skincare to Sustainable Luxury
For entrepreneur Shaikha Al Mudahka, founder and CEO of Malathii Skincare, the journey began with a desire for simplicity. “I wanted the perfect, nice, very simple routine,” she explains. Starting with just three serums, her brand—named after the Arabic word for “sanctuary”—has gained a loyal following. An avid scuba diver, Shaikha ensures her products are environmentally friendly. “Word of mouth was a huge factor for us,” she says, emphasizing her brand’s focus on catering to diverse skin needs with an uncomplicated approach.
Beauty with a Conscience
Atlaad, co-founded by Amna al Muhannadi and Rawan al Fares, is carving out a niche for natural, cruelty-free products. The brand’s ethos extends beyond beauty to wellness and social impact, sourcing raw materials from female farmers in Africa, India, and the Middle East. “Supporting women in other countries is a main value of our brand,” says Rawan. “You support the community by doing this.”
The Influence of Social Media
Social media has become a vital sales and branding tool in Qatar’s beauty scene. Influencer-turned-entrepreneur Haneen Alsaify leveraged her chemical engineering background to create ‘By Haneen,’ a magnetic eyelash brand now considered a beauty staple. “The game changer… was the magnets,” she notes, citing durability and reusability as key features. For Haneen, true beauty is about individuality: “I see the beauty in the differences between us—this is the real beauty.”
Breaking the Stigma in Men’s Grooming
Once considered a female domain, skincare is now gaining ground among Qatari men. Influencer and entrepreneur Abdulla Al Abdulla launched a unisex luxury skincare line to offer high-quality basics at accessible prices. “I wanted to create genderless products,” he says. While some stigma remains, Abdulla sees change: “Self-care makes me feel good… it’s a moment of peace in your day.”
From eco-friendly serums to inclusive grooming, Qatar’s beauty sector is not only keeping pace with global trends but also reshaping cultural norms—proving that self-care knows no gender, and beauty is as much about empowerment as it is about appearance.
Source: euronews.com
