As the world undergoes profound transformation, the wine and spirits industry faces unprecedented challenges. In such times, clear direction is vital—and for over three decades, ProWein has provided just that. Returning in 2026 with renewed strength and focus, ProWein continues to serve as the premier platform for global trade and innovation. Exhibitors are encouraged to secure their spot at: www.prowein.com/2330
Düsseldorf: The Global Hub for Business Success
ProWein is unmatched in its ability to generate and close international business deals. The event gathers top-tier suppliers and global decision-makers—from North American importers to leading Asian buyers and major European retail groups. For brands aiming to expand worldwide, ProWein is essential. Located in Germany, one of the world’s most significant import markets for wines and spirits, Düsseldorf offers unmatched access to one of the most lucrative sales regions.
Enhanced Layout for Greater Efficiency and Visibility
ProWein 2026 will debut a new, strategically optimized hall layout, spanning Halls 1 to 7.0, offering ample space for over 4,000 exhibitors. The improved design ensures enhanced visibility for exhibitors and a more streamlined, intuitive visitor experience. Notably, the highly popular ProSpirits segment will now occupy two full halls—a bold statement of its growing market relevance.
Business at the Forefront: Strengthening the VIP Buyer Programme
True to its mission, ProWein remains focused on business, not spectacle. With no distractions and no downtime, it stands as the definitive global business platform for wine and spirits. To amplify exhibitor value, ProWein 2026 will significantly expand its VIP Buyer Programme, introducing curated matchmaking formats and attracting high-profile buyers to ensure meaningful, measurable outcomes.
Save the Date: ProWein 2026
Düsseldorf, Germany
15–17 March 2026
