Qatar’s beauty and personal care products market is on a steady growth trajectory, projected to expand from USD 851.3 million in 2024 to USD 1,221.3 million by 2030, representing a compound annual growth rate (CAGR) of 6.2%, according to new analysis by StrategyHelix Group.
Industry analysts attribute this rise to a growing consumer base with high disposable incomes and a readiness to invest in premium offerings. Strong demand is particularly evident in anti-aging skincare, luxury cosmetics, and high-end fragrances. Market observers note that an increasing emphasis on wellness, personal grooming, and the influence of global beauty trends has boosted appetite for international brands—especially those promoting clean, sustainable, and ethical beauty values.
The market’s segmentation spans multiple product categories, including bath products, color cosmetics, deodorants, depilatory items, perfumes, hair care, men’s grooming, oral care, skincare, and sun care. Products are further divided into premium and mass-market ranges, catering to both adult and baby/child consumer groups.
Distribution channels are equally diverse, ranging from beauty and personal care stores, hypermarkets, and supermarkets to e-commerce platforms, hair salons, pharmacies, and small grocery outlets.
Competition in Qatar’s beauty and personal care sector is fierce, featuring global giants such as Unilever PLC, Procter & Gamble, Beiersdorf AG, L’Oreal S.A., LVMH, and Coty Inc., alongside regional and local names including Abdul Samad Al Qurashi, Arabian Oud, Al Jazeera Perfumes, and Ajmal International. The landscape also includes brands like Chanel, Clarins, The Estee Lauder Companies, Kiko, Dabur, Haleon, Reckitt Benckiser, Colgate-Palmolive, and PUIG.
StrategyHelix Group notes that market leaders are consolidating their positions while emerging players are making significant inroads, reshaping competition dynamics. Strategic opportunities exist in aligning with premiumisation trends, ethical product positioning, and leveraging e-commerce growth to capture a larger share of Qatar’s evolving beauty consumer base.
Source: StrategyHelix Group
