Sidra Medicine, a member of Qatar Foundation, is transforming fertility care in Qatar and the region with a personalised, patient-first approach that blends advanced science with deep cultural and emotional understanding. Rather than focusing solely on IVF outcomes, Sidra’s model prioritises dignity, trust, and the comprehensive well-being of every patient.
“Our goal is not just to treat infertility—we care for the person behind it,” said Dr. Johnny Awwad, Executive Chair of Women’s Services and Division Chief of Reproductive Medicine at Sidra Medicine, in an interview with The Peninsula. “Each patient is followed by the same physician throughout their journey. That continuity makes all the difference.”
Sidra Medicine’s fertility program integrates cutting-edge tools—like time-lapse embryo imaging, genetic testing, and electronic witness systems—with patient-tailored strategies such as single embryo transfer and around-the-clock embryo monitoring. These innovations have helped Sidra achieve IVF success rates within the top 10% globally.
But the approach doesn’t end with technology. Sidra treats fertility as part of a broader life journey. Multidisciplinary teams—comprising gynaecologists, surgeons, endocrinologists, mental health professionals, and dietitians—proactively manage underlying conditions such as PCOS, fibroids, and endometriosis, which can silently undermine fertility. Early intervention helps reduce miscarriage risk and sometimes even enables natural conception.
“We also guide women through preconception planning—addressing nutrition, mental health, genetic risk factors, and hormonal balance well before conception,” said Dr. Awwad. “And we give male fertility the attention it deserves, with advanced testing, treatment options, and a dedicated clinic. Infertility is not just a women’s issue—it’s a shared experience.”
Respect for cultural and religious values is central to Sidra’s care model. Treatments are aligned with Qatar’s legal and ethical frameworks, excluding options like donor eggs, donor sperm, or surrogacy. Equally important is emotional support, especially in a society where family life holds deep meaning.
“In Qatar, the emotional weight of fertility struggles often goes unspoken,” Dr. Awwad noted. “That’s why we’ve embedded psychological counselling into our services, with professionals who understand the cultural context.”
Dr. Awwad extended a message of support to couples facing fertility challenges: “You don’t have to face this journey alone. Whether you’re taking your first steps or have been trying for years, we are here to help. Asking for support can be the beginning of hope.”
