International luxury real estate agency Whitewill has entered the Omani property market, establishing a presence in one of the Gulf’s most promising investment destinations. The move comes as foreign interest in Oman’s real estate sector continues to grow, driven by the country’s economic diversification and liberalized property ownership laws.
Whitewill began laying the groundwork for its Omani operations in 2023, and by 2024, it had launched a dedicated office and team of brokers in Muscat, responding to increased investor demand. The firm’s expansion marks a strategic step in its regional growth, allowing it to serve both investors and end-users seeking opportunities in Oman’s emerging real estate sector.
Oman’s property market is gaining momentum due to government reforms under Vision 2040, a stable economic environment, and the availability of freehold ownership for foreign nationals in designated zones. These factors have drawn the attention of global investors.
“We are proud to be among the pioneers introducing Oman’s growing real estate market to international buyers,” said Svetlana Politova, CEO of Whitewill Real Estate in Oman and Abu Dhabi. “Our focus on Muscat and Salalah is based on a clear understanding of what drives long-term value — strong fundamentals paired with exceptional lifestyle and tourism offerings.”
Whitewill operates in Muscat and Salalah, the only two regions in the Sultanate offering Integrated Tourism Complex (ITC) zones that allow full freehold ownership to foreign investors.
Muscat appeals to long-term investors due to its infrastructure, government presence, and international connectivity.
Salalah attracts lifestyle-driven buyers and rental investors, thanks to its scenic coastline and year-round tourism appeal.
Since its market entry, Whitewill has sold hundreds of units, with property values starting around OMR 300,000. Its clientele includes high-net-worth individuals from the GCC, Europe, India, and expatriate communities, reflecting Oman’s rising global profile.
The agency’s portfolio in Oman includes over 30 active projects from top developers such as DarGlobal, SDIC, Muriya (Orascom), Eagle Hills, Saraya Bandar Jissah SAOC, and Al Mouj. It also collaborates with local developers like Alargan Towell, Maysan Properties, and Ideal Building Development, many of whose projects are backed by Omran Group, the government’s tourism and development arm.
Notable projects include:
AIDA by DarGlobal, a master-planned coastal community offering villas, townhouses, apartments, branded residences, hotels, and a Trump-branded golf course.
The Sustainable City – Yiti, led by SDIC, Oman’s flagship eco-community combining green technology with residential, hospitality, retail, and educational facilities.
Upcoming ultra-luxury developments on Yiti Beach and in Muttrah, Muscat’s historic port district, are also expected to attract substantial investor interest.
Whitewill views Oman as a long-term growth market. With the expansion of ITC zones and increasing involvement of global developers, the firm anticipates new opportunities not only in Muscat and Salalah, but also in regions such as Musandam, Duqm, and Oman’s mountain tourism hubs.
To support this growth, Whitewill plans to advise developers, tailor offerings to investor needs, and promote Oman’s property sector globally through roadshows, webinars, and targeted marketing campaigns.
“By partnering with the most respected developers and establishing a strong local presence, we offer our clients privileged access to Oman’s best projects,” Politova added. “Our aim is to shape the future of real estate in Oman — honouring its heritage while meeting global standards.”
Source: Arabian Business
