Qatar’s vibrant culinary scene is rapidly emerging as a key pillar in the country’s tourism strategy, with initiatives such as Taste of Qatar and the recent launch of the Michelin Guide in Doha boosting its international appeal, according to UN Tourism official Jaime Mayaki.
Speaking to Gulf Times, Mayaki — Director of International Development and Cooperation at UN Tourism — highlighted the strategic value of Qatar’s gastronomic development. “Qatar is not only showcasing its cuisine and spices but positioning them as integral to its cultural identity,” he noted. “This adds depth and authenticity to the visitor experience.”
The Taste of Qatar programme, launched earlier this year, introduces a refined restaurant classification system aimed at raising service standards and enhancing the overall dining experience. This, combined with the Michelin Guide’s arrival, is expected to elevate the country’s profile among global food enthusiasts.
Drawing a comparison with Lima, Peru — now recognized as a world culinary capital — Mayaki suggested that Qatar could follow a similar path. “People travel to Peru just to eat. Qatar has the potential to inspire the same kind of culinary tourism,” he said.
He also praised the country’s broader efforts to improve service excellence across the tourism sector, citing the Qatar Tourism Awards as a strong motivator for innovation and quality. “We’re seeing a healthy level of competition that’s driving standards upward,” he explained.
UN Tourism is actively promoting Qatar as a leading regional destination, highlighting its world-class infrastructure, skilled hospitality workforce, and cultural richness. Mayaki pointed to Qatar Airways’ global connectivity and transit programmes as additional competitive advantages.
Cultural heritage remains a strong tourism asset. He praised the National Museum of Qatar and recent exhibitions as successful examples of Qatar’s commitment to cultural diplomacy and diversity.
Qatar’s 2022 FIFA World Cup hosting was a landmark moment, according to Mayaki. “The event demonstrated Qatar’s hospitality excellence on a global scale,” he said, noting that no other country in the region has hosted an event of such magnitude with such smooth execution.
Mayaki emphasized that Qatar’s tourism growth strategy is about more than numbers. “It’s about quality over quantity — promoting sustainable tourism rooted in Qatari values, culture, and innovation,” he concluded, affirming UN Tourism’s continued support for the country’s ambitious goals.
Source: Gulf Times
