“We encouraged IFP to organize this first motor show,” said Nicholas Boukhater, CO-CEO of ANB Holding that includes aprilia, Moto Guzzi, Vespa, Piaggio and Gilera motorcycle brands. “I believe this show is an efficient tool to increase brand awareness.”
“We advise bike lovers to drive new motorcycles, because all statistics show that most accidents are due to failures in used bikes,” added Boukhater.
Yet, Boukhater believes that traffic awareness campaigns are necessary to guide bikers. “Motorcycles are not dangerous. Careless driving is dangerous,” said Boukhater, so “we advise bikers and provide them guidelines for driving safely.”
ANB Holding is renown for its after sale and maintenance services. “We have one of the best after sale services in the country,” said Boukhater.
ANB Holding has the largest participation at Beirut Motorcycle 2012 show with each of the mentioned brands occupying a separate stand displaying bikes ranging from 50cc to 1700 cc.