AL-ARABIYA Restaurants Management Co., headquartered in Qatar – has inked a partnership agreement with Scharf Coffeeshop Company, a premium global coffee retail chain based in Austria. The agreement, signed in Austria early this October, signals the establishment of branches of Coffeeshop Company to be opened in Saudi Arabia and Qatar in the coming 10 years. Saif Al-Saif, a leading Saudi entrepreneur, with a track record of extensive experience such as in the Tutti Café, will be the KSA partner. "We are pleased to sign this partnership with Scharf Coffeeshop and gain the rights of Coffeeshop Company in the Gulf market.
We will work together to showcase the Arab coffee values and concepts which inspired this art of coffee making and was well received around the world. We expect to contribute to the thriving coffee culture and expand the choices for connoisseurs in the Kingdom and Qatar, among the leading markets in Arab region and Gulf. We are planning to open 10 branches in Qatar and 20 branches in Saudi Arabia in the coming decade, with inaugural branch opening Q1 of 2013," said Al Kuwari.
The Saudi Gazette