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    Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

    Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Africa: From Food Importer to Global Powerhouse

    Africa: From Food Importer to Global Powerhouse

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

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      • Economy
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      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

      UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

      UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

      Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

      Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

      Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

      Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

      Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

      Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

      Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

      Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

      Consumer Electronics Boom Continues Across GCC, Middle East

      Consumer Electronics Boom Continues Across GCC, Middle East

      Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

      Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

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        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

        Whitewill Expands into Oman’s Real Estate Market Amid Rising Foreign Investment

        Whitewill Expands into Oman’s Real Estate Market Amid Rising Foreign Investment

        Iraq to Develop 60 New Cities to Address Housing Crisis

        Iraq to Develop 60 New Cities to Address Housing Crisis

        Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

        Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

        Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

        Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

        Oman Awards Over $600 Million in Contracts for Tourism Expansion

        Oman Awards Over $600 Million in Contracts for Tourism Expansion

        Baghdad Metro Project Moves Forward Under New Implementation Strategy

        Baghdad Metro Project Moves Forward Under New Implementation Strategy

        Financing a Greener Environment: How Sustainable Finance is Reshaping the Future

        Financing a Greener Environment: How Sustainable Finance is Reshaping the Future

        Deal Signed to Build Bahla Cultural Center Facility in Oman

        Deal Signed to Build Bahla Cultural Center Facility in Oman

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          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Oman Seeks Bids for Two Major Substation Projects

          Oman Seeks Bids for Two Major Substation Projects

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Trending Tags

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            Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

            Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

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              Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

              Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

              Oman Awards Over $600 Million in Contracts for Tourism Expansion

              Oman Awards Over $600 Million in Contracts for Tourism Expansion

              Qatar Expands Role as a Leading Global Tourism Destination

              Qatar Expands Role as a Leading Global Tourism Destination

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

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                Technological and Sustainable Innovation Drives Growth in Digital Printing

                Technological and Sustainable Innovation Drives Growth in Digital Printing

                Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                Packaging Becomes Lifeline for Struggling Print Industry

                Packaging Becomes Lifeline for Struggling Print Industry

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

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                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                  UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                  UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                  Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

                  Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

                  Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                  Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                  Consumer Electronics Boom Continues Across GCC, Middle East

                  Consumer Electronics Boom Continues Across GCC, Middle East

                  Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                  Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                  The Top 10 Emerging Technologies for 2025

                  The Top 10 Emerging Technologies for 2025

                  Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

                  Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                    Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                    Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                    Iraq to Open Three Major Airports in 2025

                    Iraq to Open Three Major Airports in 2025

                    Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                    Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                    Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                    Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                    Baghdad Metro Project Moves Forward Under New Implementation Strategy

                    Baghdad Metro Project Moves Forward Under New Implementation Strategy

                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

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                      Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

                      Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Africa: From Food Importer to Global Powerhouse

                      Africa: From Food Importer to Global Powerhouse

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      Trending Tags

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                        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                        UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                        UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                        Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

                        Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

                        Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                        Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                        Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

                        Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

                        Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

                        Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

                        Consumer Electronics Boom Continues Across GCC, Middle East

                        Consumer Electronics Boom Continues Across GCC, Middle East

                        Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                        Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

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                          Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                          Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                          Whitewill Expands into Oman’s Real Estate Market Amid Rising Foreign Investment

                          Whitewill Expands into Oman’s Real Estate Market Amid Rising Foreign Investment

                          Iraq to Develop 60 New Cities to Address Housing Crisis

                          Iraq to Develop 60 New Cities to Address Housing Crisis

                          Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                          Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                          Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                          Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                          Oman Awards Over $600 Million in Contracts for Tourism Expansion

                          Oman Awards Over $600 Million in Contracts for Tourism Expansion

                          Baghdad Metro Project Moves Forward Under New Implementation Strategy

                          Baghdad Metro Project Moves Forward Under New Implementation Strategy

                          Financing a Greener Environment: How Sustainable Finance is Reshaping the Future

                          Financing a Greener Environment: How Sustainable Finance is Reshaping the Future

                          Deal Signed to Build Bahla Cultural Center Facility in Oman

                          Deal Signed to Build Bahla Cultural Center Facility in Oman

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                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Oman Seeks Bids for Two Major Substation Projects

                            Oman Seeks Bids for Two Major Substation Projects

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                            Trending Tags

                            • Healthcare
                              Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                              Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

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                                Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

                                Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

                                Oman Awards Over $600 Million in Contracts for Tourism Expansion

                                Oman Awards Over $600 Million in Contracts for Tourism Expansion

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

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                                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                                  Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                                  Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                                  Packaging Becomes Lifeline for Struggling Print Industry

                                  Packaging Becomes Lifeline for Struggling Print Industry

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

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                                    Technological and Sustainable Innovation Drives Growth in Digital Printing

                                    Technological and Sustainable Innovation Drives Growth in Digital Printing

                                    UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                                    UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                                    Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

                                    Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

                                    Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                                    Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                                    Consumer Electronics Boom Continues Across GCC, Middle East

                                    Consumer Electronics Boom Continues Across GCC, Middle East

                                    Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                                    Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

                                    The Top 10 Emerging Technologies for 2025

                                    The Top 10 Emerging Technologies for 2025

                                    Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

                                    Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                                      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                                      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                                      Iraq to Open Three Major Airports in 2025

                                      Iraq to Open Three Major Airports in 2025

                                      Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                                      Turkey Set to Gain $50 Billion from Major Iraqi Infrastructure Project

                                      Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                                      Major Road Infrastructure Upgrades Underway in Oman’s Dhofar Governorate

                                      Baghdad Metro Project Moves Forward Under New Implementation Strategy

                                      Baghdad Metro Project Moves Forward Under New Implementation Strategy

                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

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                                      How the Gulf is moving to digital            

                                      Arabian Business

                                      March 16, 2015
                                      in IT & Telecom
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                                      The Middle East and North Africa region has one of the fastest growing media industries in the world, driven by rapid digitization, high consumer spending and a younger demographic. The landscape is changing and will be almost unrecognizable in five years’ time, according to many industry analysts.

                                      Driven by strong growth in digital commerce and games, the market is set to expand rapidly in the coming years.

                                      In particular, the media advertising market is expected to grow from $15.5bn in 2014 to $21.5bn in 2019, according to research by consultants Strategy&.

                                      “Out of all the platforms, the most prominent growth is going to be in digital,” says Jayant Bhargava, a partner with Strategy& and a member of the firm’s global communications media and technology team. “And in digital, it’s going to be mobile and video that’s going to do extremely well. Games, which is already growing very fast, will continue its growth. In games, we will see the local and regional games take a little more share. Today, 90 to 95 percent of the gaming consumption is global.”

                                      Despite plenty of hype, mobile advertising hasn’t exactly taken hold in the region. Mobile penetration in the UAE, for example, is the highest in the world, and yet the region comes last globally for ad spend as a percentage of overall digital spend, with just 4.6 percent. Compare that with the US (42.8 percent) or Western Europe (21.2 percent) and it becomes clear that there is plenty of scope to develop it further.

                                      At the heart of the problem appears to be the slow adoption of mobile-friendly websites, which has thus far stifled the opportunity to truly grow the segment. Companies also need to develop a specific mobile strategy, which is more beneficial in terms of return on investment, Bhargava says.

                                      “We have seen a greater propensity for people to pay for content if it’s delivered on a mobile platform, which we think is going to become a more important platform in the region, so you will see more monetization which will create the business case for investment in the content production,” he says.

                                      Bhargava says there are more internet broadband users on mobile than on a desktop PC, further strengthening it as a business model.

                                      “If you look at digital trends of consumption, in many categories of content, mobile is being favored by consumers with more smartphones and tablets. This trend is far more profound with the youth community,” he says.

                                      Elie Aoun, president of Ipsos, a global market research company, says the potential on mobile is exciting.
                                      “There is a big potential when it comes to mobile advertising, but it’s not measured [right now]. What we know is that mobile is now the second screen after TV in the region, so the potential on mobile is huge,” he says.

                                      Accessing content on mobile, particularly data-hungry video, requires a strong mobile broadband network.
                                      Vidya Nath, a research director at Frost & Sullivan’s digital media practice, says access varies from country to country.

                                      “The region is highly fragmented, so over the next five years there will be quite a bit of change in way mobile broadband will be accessible to people in the region. However, the contrasts are very sharp [in the region]. We have an online index for 20 to 25 countries in the region and it will take some time to close the gap. It’s pretty wide,” she says.

                                      The region has also witnessed huge demand for Arabic content. Bhargava says there has been a cultural shift among young people, which has spawned a tremendous creative energy, and an untapped demand for local Arabic content.

                                      Investment in Arabic programming has been sorely lacking when it comes to mainstream broadcasters that have previously favored importing Western programs.

                                      “If you look at the content supply that’s been in the market and what’s been consumed historically, you would find that the premium content has been a lot of Western content. OSN, for example which is high-paid content, most of their library would be Western content,” he says.

                                      Over the last 12 months, however, he says there has been a change and people are demanding more high-quality Arabic content.

                                      “There has been a gap in terms of supply of high-quality Arabic content and the hurdles have been talent, the people who can produce this and it has also been availability of investment capital – somebody who would go and invest their money in producing a very high quality, local content. Over the last year, we are seeing this changing a bit.

                                      “It’s creating a supply issue – historically there hasn’t been a supply of high-quality Arabic content.
                                      Demand is there but what’s been missing is talent and investment capital, which creates this untapped demand potential,” says Bhargava.

                                      In order to supply the demand for Arabic content, particularly in Saudi Arabia, younger producers have taken to the internet, and YouTube, where tens of thousands of followers are logging on each week to watch a fresh, new brand of television.

                                      “This [untapped demand potential] is being served a lot today by the Arabic youth. It may not be high production quality but it is high quality in terms of the messages and you see this in the platforms that are developing now on YouTube, which are essentially led by Saudi youth.

                                      “You have companies such as UTURN who are getting amazing amounts of traffic on these, and which is a starting point for serving this untapped demand for local Arabic content.

                                      “They are getting [a lot of] viewership and getting success, even with content that is not of high quality; it speaks to the culture and the day-to-day issues of the region and is getting a lot of traction. It’s basically saying there is a lot of untapped demand for Arabic content and there are clear signs that if somebody was to invest in this, it would be a meaningful investment,” he says.

                                      The companies Bhargava that says have been successful in monetizing their content have had plenty of interest from broadcasters to give their shows a mainstream platform.

                                      “Today it’s being monetized by advertising but these companies are 50 or 60 Arabic youths sitting in a small office and producing content. The amount of investment queries these guys have got in terms of people knocking on their doors to take a stake in their company is phenomenal. The future monetization, in our view, there could be a convergence of this over-the-top short videos into mainstream television, which could even be on a paid platform that could create the monetization,” Bhargava says.

                                      Nath, who last week presented a white paper on the media industry outlook on TV everywhere in the MENA region at trade event CABSAT, says broadcasters themselves are beginning to recognize the demand for Arabic content, starting with small, high-quality short content.

                                      “There is a lot of focus from the broadcasters, as well as the content creators, and many of the distributors are becoming content producers, which is what we have seen with Netflix.

                                      “What we will see in the next three years is that a lot of content will come up in the different types of format, which is not similar to what we watch on television. We will probably see a lot of experimentation around the duration of the format which means that a lot more short content will be available. There are companies like OSN and Icflix who are investing quite a bit in the creation of such content.

                                      “You cannot predict what the growth of the business will be, because ultimately it’s not about making the volume of content, but the quality of content.

                                      “The good thing is that suddenly there is quite a bit of passion in the industry to boost up the production of the local content. The industry was a little stifled – you had access to 500 channels, but there was not much variety in the genres. Those challenges are being overcome and there is a lot more experimentation happening in the industry to boost Arabic content and to produce very interesting and entertaining content,” she says.

                                      Nath says in order for TV companies like Icflix and OSN to make their mobile offerings more profitable, they will have to look at their pricing, which she says will, in time, come down by half in some cases.
                                      “None of the players in the market have spoken a lot about how they are looking at the price strategy. As an analyst, what I believe is that even though they have been focused on the GCC, and even though in the GCC some of the leading ones have managed to capture a significant subscription base, ultimately if you really want to penetrate the market in a wider scope and make your services available to a larger number of people, they will have to reduce their pricing from where it is now,” she says. “Today’s average pricing is between $7 and $10 per month per user. I believe over the next five years that pricing will fall down to about $5. If you don’t make your service affordable, you’re not going to be able make a dramatic change to your net addition,” Nath adds.

                                      She says more and more broadcasters over the coming three years will make mobile apps available, and the content aggregation and distribution models will completely change, as they bid to make their content more widely available.

                                      “What we’re seeing happening increasingly is that the division between the linear TV channel department and the digital division is slowly being blurred. Broadcasters will find it easy to unify their services around all three platforms instead of differentiation,” she adds.

                                      Aoun, who has 20 years’ experience in the media industry, says online companies are also looking to compete with TV.

                                      “What’s happening this year – and I think it’s something very unique to our region – is that digital, especially companies like Google, YouTube and even Facebook with its own video, are looking to compete with TV. So they know that the biggest budgets in our region are on TV and they are finding ways of how they can position,” he says.

                                      Bhargava believes it might be time for international companies like Wirecom or NewsCorp “who know how to produce high quality [TV] and have the best tools” to come to the region and engage with the young producers.

                                      “The time is right for the international majors to look at the region, because traditionally all these companies have looked at the region, Disney included, and said 'we’ll ship our content as it is and let this [region] be a distribution hub and [we] won’t produce content that is tailored for the region',” he says.

                                      “If you look at how the pay part of the media market is growing, I think there’s a case for these international companies to consider how they look at the Middle East as part of a global expansion strategy.”

                                      Bhargava says gaming, which makes majority of its money through payments (mostly in-application), will continue to grow in the region, eventually equaling the size of television viewership.

                                      “Gaming in a decade from now is going to be as big as the television industry in the Middle East and that’s going to be largely through paid content," he says. "People are willing to pay for games more than they are willing to pay for content on the digital platforms. We will see the local and regional games take a little more share. Today, 90 to 95 percent of the gaming consumption is global."

                                      And digital is where Bhargava says the future lies for the media industry.

                                      “Out of all the platforms, the most prominent growth is going to be in digital. And in digital, it’s going to be mobile and video that’s going to do extremely well,” he says.

                                      Aoun believes this will be the year we finally see real growth in digital advertising.

                                      “For the last five years, we have been hearing that digital will be taking off and advertising will be increasing. I think 2014 was the first year it started to happen very seriously and I think this will be the case in 2015,” he says.

                                      “Everybody is saying this year will be a difficult year. What I personally say is that this is a year of transformation because especially, as I told you, what’s happening with companies like YouTube and Facebook who are seriously looking at competing with TV in our region. Traditional media and TV have to respond to that,” Aoun adds.
                                      Arabian Business
                                      16 March

                                       
                                       
                                       
                                       
                                       
                                       
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