IFP Group (International Fairs & Promotions), the organizer of “Project” construction exhibition series announced the launch of Project Egypt between 11 and 14 February 2016 in Cairo.
This event is part of the ambitious expansion plan that IFP has developed for the Egyptian market and it follows the company’s first initiative, the Food Africa 2015 trade show that was held between 6 and 9 May hosting 241 exhibitors from 17 countries.
IFP Group is the Middle East's leading trade fair organizer with representative offices across the world. Over the last 35 years, IFP has organized over 480 international trade fairs and conferences throughout the region including Lebanon, Iraq, Saudi Arabia, Qatar, UAE, Jordan, Kuwait and more. IFP works across a wide range of sectors and has delivered the region's most important events. The company's international trade fairs are designed to be ideal and dynamic platforms for foreign and local companies doing business in the Middle East and seeking exposure to top regional buyers and decision-makers.
The "Project" series is considered one of the most popular and successful exhibitions within the IFP events portfolio. The "Project" series is held annually in Beirut, Baghdad, Erbil, Riyadh and Doha attracting thousands of leading participants from the construction world comprising companies specialized in building materials and construction techniques in addition to global energy companies and sustainability advocates. For the past two decades, the "Project" series is serving as a Launchpad for tens of thousands of businessmen and investors both from the public and private sectors to conclude business deals and partnerships worth hundreds of millions of dollars.
The Egyptian construction sector is considered one of the most promising and viable markets in the region, mainly after the recent "Egypt Economic Summit" which concluded by announcing a number of major projects in the fields of construction, modernization of the infrastructure and real estate development. The Suez Canal expansion plan and the $45 billion "New Capital" city project near Cairo, the construction of one million new homes ($37 billion) are few examples of the mega projects to be implemented in Egypt with the start of the flow of investments that were approved during the "Egypt Economic Summit" within the various vital sectors with a total value of over $100 billion.
IFP VP International Sales and Business Development Fadi Kaddoura said: "compared to the results achieved by the “Project” series in other countries, it is expected that the Project Egypt show will soon act as an international platform for the construction sector serving Egypt and Africa as a whole.”
Tamer Safwat, GM, IFP Egypt said that that Egypt offers a lot of promising opportunities for entrepreneurs, investors and companies seeking new markets to expand their operations and increase their sales volume, pointing out that the Egyptian construction sector is considered one of the largest economic sectors in the country contributing by up to 15% of the GDP.
Safwat added: “Project Egypt 2016 will become an unprecedented event within the exhibition industry in Egypt, especially in terms of size, organization and international participation. We are committed to employing our long-term expertise in organizing construction exhibitions in addition to engaging our wide network of international relations in more than 50 countries to attract the leaders of the construction industry in the world and cement Egypt's position in the international exhibitions map as a leading exhibition destination.”