BLUR, a five-star boutique hotel, is set to launch in Ramlet El Baida. Construction work will start next year, and will be completed in 2020.
The hotel is owned by Hojeij Group Holding, which owns the Middle East and African Bank (MEAB).
The total built-up area of the hotel is 10,500 square meters (m2). The hotel will include 215 rooms and suites. It will comprise three restaurants, one of which is located on the rooftop, as well as a swimming pool, conference hall, and spa.
Investment in the project is estimated to exceed $50 million.
Built by Associative Data (BAD) is the designer and consultant for the project.