Once again, several companies from Belgium will participate this year in Project Lebanon. The fact that this will be Belgium’s 16th participation and is a testimony of the country’s continued interest and faith in Lebanon, its market as well as the Lebanese construction sector.
The following is an interview about the Italian participation in Project Lebanon 2015.
For how many years has Belgium been participating at Project Lebanon?
Belgium has participated in Project Lebanon since the beginning. In fact, this is our 16th participation in Project Lebanon. We highly regard Project Lebanon as a very successful trade fair for the country and the region, and IFP Group as a professional organizer.
What are the prevalent and most popular products you have under your pavilion? Are you going to market any innovative products this year?
Our companies will present a wide range of products and services including the latest innovations, trends and technologies developed for building materials and construction equipment such as:
Innovative and sustainable aluminum systems
Machines and diamond tools from the largest abrasives company in the world
Steel plate and design radiators, floor heating and convectors
Raw materials for the paint and ink industry
Specialty and decorative paints and varnishes for the building industry
Floor and wall coverings
Burners, boilers, biomass boilers, heat pumps and water heaters
Flow Guard CPVC pipes and fittings
Who is your target audience, and did you find that the pavilion is an efficient way of marketing your companies and products, and finding leads or closing deals?
Indeed, Project Lebanon offers our firms the opportunity to exhibit their products, strengthen existing ties and establish new partnerships with importers, end users, public sector representatives and others. We hope that, once again, Project Lebanon will pave the way for fruitful exchanges between our countries, leading to prosperous and sustainable business deals.
How is Belgium’s current trade relation with Lebanon?
Belgian exports to Lebanon have increased significantly over the past few years. In 2014, they reached 259.32 million euros, an increase of 5.4% compared to 2013. These exports were essentially composed of chemical products including pharmaceuticals, mineral products, jewelry (mainly diamonds), electrical machinery, foodstuffs, and much more.