Choucair group delivers an exclusive supply of granite, ceramics, and quartz to the GCC countries as well as the Middle East and Africa region. With factories located in Mkalles, Sin El Fil, and Nehme, the Group provides architects, contractors, developers, and consultants, as well as wholesale, retail and medium to high-end clients with a complete set of solutions that perfectly cater to their needs.
Ifpinfo had the following interview with Ghassan Choucair, Chairman of the company.
1) A brief overview on your company and its history. Remember, we are celebrating 20 years of success! If you believe your company has its success story as well, please do share it with us!
Founded in 1967 by Ghassan Choucair, the project started off as a Marble and Terrazzo factory and has eventually grown to become one of the leading groups in the local and regional markets. Building on their father’s legacy and vision, the founder’s sons, George and Simon Choucair expanded the company’s scope of work.
Through their hard work, dedication, and unmitigated determination Choucair Group attained a wide recognition in the MENA region. Today, Choucair group delivers an exclusive supply of granite, ceramics, and quartz to the Gulf countries as well as the Middle East and Africa region.
With factories located in Mkalles, Sin El Fil, and Nehme, we provide architects, contractors, developers, and consultants, as well as wholesale, retail and medium to high-end clients with a complete set of solutions that perfectly cater to their needs. Moreover, in order to draw closer to our expanding client base and showcase our designs, we have opened a showroom stretching an area of 3600 sqm in Sin El Fil Horch tabet, 210 Center , supported by 7000 sqm warehouses. We adopt a client-oriented approach in aim to ensure our clients’ satisfaction attending carefully to their aesthetic and practical needs at the same time.
We consider ourselves as our clients’ partners and act according to this value throughout the whole process, from the initial inquiry to the final delivery. In our constant pursuit of excellence, we aspire to redefine the standards of comfort and refinement in marble and sanitary ware.
We also aim to establish presence in new markets and widen our valuable clients’ portfolio. We will continue to embrace every new project with an unrivalled sense of passion surmounting new challenges in design while presenting our best. Through the execution of quality work that even goes beyond our clients’ high expectations, we have succeeded in building strong connections, gaining our customers’ trust. We translate our vision in every project we carry out, and this commitment has enabled to gain and maintain our clients’ loyalty.
2) The company’s main activities?
Choucair group delivers an exclusive supply of granite, ceramics, and quartz to the Gulf countries as well as the Middle East and Africa region.
A happy life begins at a home that is larger than your dreams. With its extensive range of high quality marble, ceramics and sanitary ware, Choucair Group offers you an exclusive lifestyle that goes beyond the common standards of luxury. Just imagine living at home while enjoying the extravagance of a 5-stars hotel. We take your personal indulgence a step further. Set your senses free and embrace a world of supreme quality marble and sanitary ware.
Our unique designs can surely allow you to turn your home into a special heaven. Relish your private moments with our wide variety of eclectic selection where your personal taste perfectly merges with our refined touch.
3) Your insights regarding Lebanon’s construction and energy markets?
The critical Economical situation is influencing all the sectors of the Lebanese Economy including the construction and energy markets. Despite facing political and economic pressures, the construction and real estate industries in Lebanon remain the most attractive and promising sectors of the country’s resilient economy. Hoping that in the future this sector will become more promising.
4) Your history of participation in the show, how was your experience so far?
We have started exhibiting in Project Lebanon in 2010. The experience was fruitful so far allowing us to touch and feel the market needs and demand.
5) Products you will display at Project Lebanon/Energy Lebanon 2015?
Ceramic tiles, marble and sanitary ware.
6) Your expectations of the show?
We always hope that Project Lebanon is a boosting factor of the Lebanese construction sector. It has always been a great opportunity to introduce our vision, mission and novelties to the Lebanese market.