RAK Ceramics will be exhibiting its latest range of products at Saudi Build, the biggest business-to-business construction trade fair in the Kingdom.
The “world's largest ceramics manufacturer” has added a number of new collections to its extensive portfolio and will be taking these offerings along with its established classic designs to its Saudi customers who have made the country the company's largest export market.
"Saudi Build is one of the most important exhibitions that RAK Ceramics participates in as it is by far the largest foreign market for our products," said Abdallah Massaad, CEO, RAK Ceramics.
"The construction fair is the ideal forum for us to reveal our recently launched ranges of tiles and other lines, which will further strengthen our relationship with existing clients and create new business opportunities. Our success in the Kingdom can be attributed to offering collections that cater to the specific tastes and culture of the Saudi market and to back up our sales volumes with a comprehensive array of services," he added.
RAK Ceramics participation at this year's Saudi Build will see the company demonstrating its wares at a 150 sqm stand that will include new additions to its metallic, cement, wood, marble and wall tile collections along with a range of boutique tiles. Further, the company will be using the platform to launch tiles in new sizes.
RAK Ceramics will show off highlights from the latest range of auxiliary bathware products, which include Opulence, Elena, Metropolitan and Infinity ranges.
RAK Ceramics will also be launching resort bathware range first time for the Gulf market at the exhibition. Resort bathware is a new sanitaryware range featuring next generation rimless design. Additionally, RAK Ceramics will launch a new bathware suite during the exhibition.