A recent study about tea consumption around the world revealed that the Kingdom of Saudi Arabia ranks second in the Arab world, behind Egypt, in terms of tea consumption, with over 19 million cups consumed daily. The study has also shown that over 24.5 billion cups of tea are consumed weekly around the world. Unilever, the world's leading Fast Moving Goods Companies (FMCG) and the manufacturer of Lipton tea, holds the largest market share in the tea industry.
The tea trade in KSA is valued at over SR 638 million, while spending per capita on tea products is estimated to be SR 22-24 per year. This is due to the fact that tea drinking is essential in social meetings in Saudi. It is also considered as a daily habit in the community which regards tea as a healthy drink, making it the second largest liquid consumed in the Kingdom, after water.
"We strongly believe that it is our responsibility to educate the end consumer about the environmental and health benefits of the different types of tea," Said Toufic Elakhrass, Marketing Director of Food and Beverages in Unilever KSA, "The world is witnessing a remarkable development in research on the advantages of tea, and there have been several studies about this industry, which serve both the growers and tea lovers around the world."