For the first time in the world, a sustainability loyalty campaign "Green Life Hero" was launched in Qatar by Qatar Green Building Council (QGBC).
Green Life Hero, a national campaign by QGBC, aims at raising awareness and education about the different aspects of sustainability among businesses, institutions, families, and the public through training and healthy competitions. The website greenlifehero.com was also launched as part of the campaign.
All residents can register via a mobile app (greenlifehero) and take part in training workshops and can win scores through eco-friendly activities like energy conservation, trash collection, water preservation, plantation and recycling.
The app is divided into various categories like "The Cleaning Authority", "Active Transportation", "Ultra-efficient Homes", "Global Steward", Fly non-stop", "Eco-friendly shopping bag", "PET plastic", "Electricity use" and "Reuse and reduce". Residents with higher score on performance table will be Heroes.
Unveiling the new year-round national sustainability initiative by Qatar Green Building Council (QGBC) under the title of ‘The Action’, Meshal Al Shamari, Director of QGBC announced the launch of the campaign.
He said Green Life would promote a community driven sustainable lifestyle by establishing a sustainability loyalty program platform, adding it was the "world's first sustainability loyalty campaign".
The platform drives a wide range of community participation in relevant activities throughout the year to serve the effort in personalizing the concept of sustainability.
“QGBC will provide participants with continuing professional development (CPD) hours. LEED accredited professionals will receive up to 17 continuing education hours by attending workshops held on the final day of the conference. This conference will hold more than 16 interactive expert sessions and four workshops over the three-days period,” said Meshal. H E Abdullah bin Hamad Al Attiyah , Chairman of the Abdullah bin Hamad Al Attiyah International Foundation for Energy and Sustainable Development, said: “We focus on human capital development that is needed to achieve the state’s endeavors and efforts in building a knowledge economy. There is no doubt that cities all over the world need producers to reduce the green house gas emissions which is caused by humans to prevent the occurrence of climate change."
“Some of the factors on which we all can ponder are to increase the share of renewable energy such as wind and the solar energy in the combination of energy consumption, improving the efficiency of energy used in home appliances and buildings, reducing carbon dioxide emissions in transportation, imposing measures to curb the emission from landfills, changing human behaviors by following a strategy to raise awareness of the importance of green buildings and renewable energy and most importantly, curbing tropical deforestation,” he further noted while giving his speech on the opening of QGBC.
Engineer Issa Al Muhannadi, Chairman of QGBC and Qatar Tourism Authority, said: “Our sustainability education and professional development program has provided more than 2,000 construction professionals, school teachers and university students with the necessary skills to collectively contribute…”