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    Egypt, Poland Explore Agri-Tech and Investment Opportunities

    Egypt, Poland Explore Agri-Tech and Investment Opportunities

    Egypt Enhances Water Management Using Satellite Technology

    Egypt Enhances Water Management Using Satellite Technology

    Egypt Reaches 60% Self-Sufficiency in Red Meat, Near Full Self-Sufficiency in Poultry

    Egypt Reaches 60% Self-Sufficiency in Red Meat, Near Full Self-Sufficiency in Poultry

    GCC Population Reaches 61.2 Million, Growing by 2.1 Million in 2024

    GCC Population Reaches 61.2 Million, Growing by 2.1 Million in 2024

    Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

    Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

    Green Certifications: A Strategic Imperative for GCC Food Producers

    Green Certifications: A Strategic Imperative for GCC Food Producers

    UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

    UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

    Ethical Food Market Outlook 2025–2034: Size, Growth, Trends & Forecast

    Ethical Food Market Outlook 2025–2034: Size, Growth, Trends & Forecast

    Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

    Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

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      • Business
      • Economy
      • Finance
      • Industry
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      Iraq’s Development Road: A New Contender in Global Trade Routes?

      Iraq’s Development Road: A New Contender in Global Trade Routes?

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      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

      UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

      UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

      Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

      Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

      Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

      Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

      Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

      Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

      Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

      Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

      Consumer Electronics Boom Continues Across GCC, Middle East

      Consumer Electronics Boom Continues Across GCC, Middle East

      Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

      Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

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        Oman Launches $122 Million Izki–Nizwa Road Dualisation Project

        Oman Launches $122 Million Izki–Nizwa Road Dualisation Project

        Iraq Launches $400–600M Tender for Baghdad Airport Development

        Iraq Launches $400–600M Tender for Baghdad Airport Development

        Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

        Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

        Construction Underway on Iraq’s Tallest Twin Towers in Baghdad

        Construction Underway on Iraq’s Tallest Twin Towers in Baghdad

        Qatar’s Construction Sector Poised for Transformation, Says New Report

        Qatar’s Construction Sector Poised for Transformation, Says New Report

        Jeddah Tower Set to Claim Title of World’s Tallest Building

        Jeddah Tower Set to Claim Title of World’s Tallest Building

        UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

        UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

        Iraq to Establish Four New Desalination Plants in Basra

        Iraq to Establish Four New Desalination Plants in Basra

        Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

        Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

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          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Oman Seeks Bids for Two Major Substation Projects

          Oman Seeks Bids for Two Major Substation Projects

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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            Qatar Tops MENA in Healthcare Index, Ranks 18th Globally

            Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

            Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

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              Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

              Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

              Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

              Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

              Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

              Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

              Oman Awards Over $600 Million in Contracts for Tourism Expansion

              Oman Awards Over $600 Million in Contracts for Tourism Expansion

              Qatar Expands Role as a Leading Global Tourism Destination

              Qatar Expands Role as a Leading Global Tourism Destination

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

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                Middle East Printing Inks Market Outlook 2025–2033

                Technological and Sustainable Innovation Drives Growth in Digital Printing

                Technological and Sustainable Innovation Drives Growth in Digital Printing

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                Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

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                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

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                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

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                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

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                Packaging Becomes Lifeline for Struggling Print Industry

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                  Technological and Sustainable Innovation Drives Growth in Digital Printing

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                  UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

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                  Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

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                  Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

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                  Consumer Electronics Boom Continues Across GCC, Middle East

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                  Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

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                  The Top 10 Emerging Technologies for 2025

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                  Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

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                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                    Oman Launches $122 Million Izki–Nizwa Road Dualisation Project

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                    Iraq’s Development Road: A New Contender in Global Trade Routes?

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                    Iraq Launches $400–600M Tender for Baghdad Airport Development

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                    Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

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                    Iraq to Establish Four New Desalination Plants in Basra

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                    Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

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                    Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

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                    Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

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                    Iraq to Open Three Major Airports in 2025

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                      Egypt, Poland Explore Agri-Tech and Investment Opportunities

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                      Egypt Enhances Water Management Using Satellite Technology

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                      Egypt Reaches 60% Self-Sufficiency in Red Meat, Near Full Self-Sufficiency in Poultry

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                      GCC Population Reaches 61.2 Million, Growing by 2.1 Million in 2024

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                      Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

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                      Green Certifications: A Strategic Imperative for GCC Food Producers

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                      UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

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                      Ethical Food Market Outlook 2025–2034: Size, Growth, Trends & Forecast

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                      Oman Grants Licences to 24 Integrated Aquaculture Farms in 2024

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                        Iraq’s Development Road: A New Contender in Global Trade Routes?

                        Iraq’s Development Road: A New Contender in Global Trade Routes?

                        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                        Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                        UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                        UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

                        Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

                        Oman’s GDP Expands 4.7% on Non-Oil Sector Growth

                        Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                        Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

                        Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

                        Middle East Gaming Market to Surpass $42 Billion by 2033, Driven by Youth Demand and Mobile Adoption

                        Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

                        Emerging Trends Reshape GCC’s Rapidly Growing Retail Sector

                        Consumer Electronics Boom Continues Across GCC, Middle East

                        Consumer Electronics Boom Continues Across GCC, Middle East

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                        Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

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                          Oman Launches $122 Million Izki–Nizwa Road Dualisation Project

                          Iraq Launches $400–600M Tender for Baghdad Airport Development

                          Iraq Launches $400–600M Tender for Baghdad Airport Development

                          Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

                          Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

                          Construction Underway on Iraq’s Tallest Twin Towers in Baghdad

                          Construction Underway on Iraq’s Tallest Twin Towers in Baghdad

                          Qatar’s Construction Sector Poised for Transformation, Says New Report

                          Qatar’s Construction Sector Poised for Transformation, Says New Report

                          Jeddah Tower Set to Claim Title of World’s Tallest Building

                          Jeddah Tower Set to Claim Title of World’s Tallest Building

                          UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

                          UAE Highlights Sustainable Breakthroughs in Cloud-Seeding Technology

                          Iraq to Establish Four New Desalination Plants in Basra

                          Iraq to Establish Four New Desalination Plants in Basra

                          Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

                          Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

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                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

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                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

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                            Oman Seeks Bids for Two Major Substation Projects

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                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

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                            Qatar 2025: From Energy Powerhouse to Innovation Leader

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                            Iraq Aims for 12 GW of Renewable Energy by 2030

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                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

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                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

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                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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                              Qatar Tops MENA in Healthcare Index, Ranks 18th Globally

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                              Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

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                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar’s Health Spending Set to Climb 14% by 2029

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                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

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                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

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                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

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                                Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

                                Oman Launches First Rutab Festival to Celebrate Heritage, Farming and Tourism

                                Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

                                Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

                                Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

                                Global Tourism Set to Reach 30 Billion Trips and $16 Trillion GDP by 2034

                                Oman Awards Over $600 Million in Contracts for Tourism Expansion

                                Oman Awards Over $600 Million in Contracts for Tourism Expansion

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

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                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

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                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

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                                  Africa’s Coated Printing and Writing Paper Market Set for Steady Expansion

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                                  Middle East Printing Inks Market Outlook 2025–2033

                                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                                  Technological and Sustainable Innovation Drives Growth in Digital Printing

                                  Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

                                  Middle East Pharma Market Set to Reach $36 Billion by 2028 as GCC Drives Innovation and Local Production

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                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

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                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

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                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

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                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

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                                  Packaging Becomes Lifeline for Struggling Print Industry

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                                    Technological and Sustainable Innovation Drives Growth in Digital Printing

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                                    UAE Launches New AI-Powered Strategic Planning Cycle Aligned with 2031 Vision

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                                    Dubai Launches Region’s First PropTech Hub to Back 200 Startups by 2030

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                                    Qatar’s Booming Consumer Electronics Market Sets the Stage for ConsumerTeQ 2025

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                                    Consumer Electronics Boom Continues Across GCC, Middle East

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                                    Qatar’s Consumer Electronics Market Set for Steady Growth Driven by Premium Demand and Digital Transformation

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                                    The Top 10 Emerging Technologies for 2025

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                                    Saudi Arabia’s ICT Spending Tops $10 Billion: Key Trends and What’s Ahead

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                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                                      Oman Launches $122 Million Izki–Nizwa Road Dualisation Project

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                                      Iraq’s Development Road: A New Contender in Global Trade Routes?

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                                      Iraq Launches $400–600M Tender for Baghdad Airport Development

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                                      Oman’s Al Dhahirah EZAD Sets Sights on Regional Prominence with Seven Strategic Deals

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                                      Iraq to Establish Four New Desalination Plants in Basra

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                                      Over 111 km of Internal Road Projects Underway in Oman’s Al Dhahirah Municipality

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                                      Saudi Arabia Leads Middle East’s Strategic Push into $600 Billion Global Sports Economy

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                                      Saudi Arabia’s PPR Pipes Market to Reach 34,119 Tons by 2033, Driven by Sustainability, Infrastructure Expansion, and Water Conservation Efforts

                                      Iraq to Open Three Major Airports in 2025

                                      Iraq to Open Three Major Airports in 2025

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                                      The Middle East's media industry is set to grow by more than 10%

                                      Zawya.com

                                      August 6, 2012
                                      in Uncategorized
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                                      The Middle East's entertainment and media industry is set to grow by more than 10% and emerge as the sixth fastest growing market over the next five years, according to management consultancy PriceWaterhouse Coopers (PWC).

                                      Overall, the global entertainment and media industry region is expected to grow at 5.7% annually for the next five years to reach USD2.1-trillion.

                                      "Global spending on entertainment and media (E&M) rose 4.9 percent in 2011 – a little faster than the 4.5 percent increase in 2010, but still below gains in previous growth years," notes PWC. "This reflected a hoped-for pickup in economic momentum that did not materialize consistently around the globe, and we expect E&M growth to continue to lag nominal GDP growth, principally because of the ongoing shift from higher-priced physical distribution to lower-priced digital distribution."

                                      The growth will exceed the Middle East North Africa's economic growth, highlighting the sector's prospects.

                                      Not surprisingly, much of it will be driven by digital. PWC says that while the entertainment and media business have separated the digital and non-digital business, in the 'new normal', companies will move away and pursue and integrated operation to drive profitable, reduce costs and develop common platforms.

                                      "To realise these benefits, companies will have to tackle challenges around rights, royalties and piracy – areas where many E&M companies are often burdened by rigid, complex, bespoke legacy systems There are additional issues in leading and marshalling the talent and culture of innovation, needed to make digital implementation a reality, particularly in meeting the distinctive employment needs and expectations of the Millennial generation," notes the PWC.

                                      The media and entertainment is registering blistering growth. According to Arab Media Outlook, advertising in the region is set to grow at 8.4% each year till 2013, to reach USD6.3-billion. The UAE will be the largest market with USD1.18-billion and Saudi Arabia a close second generating USD980-million in advertising revenues, as both economies post impressive growth both in oil and non-oil economies.

                                      And the Middle East is just getting started. The Arab region ad spend per capita is a measly USD22, compared to USD30 for Asia Pacific and USD63 for Latin America.

                                      "In the Arab Region, discussions with industry stakeholders suggest that online advertising currently constitutes around just 1% of total advertising," the Arab Media Outlook report notes.

                                      "This is, in part, due to the low penetration of broadband in many Arab countries, as was discussed at length in the Arab Media Outlook 2008-2012. However, it is also due to the structure of online advertising spend in the region, whereby the strongest sector in other markets, search advertising, is largely underdeveloped in the Arab world. While online advertising is forecast to become the fastest growing sector in the region, over the projection period it will remain a small proportion of total advertising spend, unless disruptive technologies emerge in the next few years."

                                      However, internet penetration figures are changing.

                                      As Alifarabia.com reported in a recent report on Middle East Information Communications and Technology (ICT) sector, the Arab States' mobile broadband subscription stands at around 10%, compared to a global average of around 18%, and a fair distance away from global leader Europe which has 54% mobile-broadband penetration.

                                      However, Gulf states stood out as extremely well-connected hives of voice and data. Kuwait emerged as the 12 most mobile broadband-connected country in the world with a penetration rate of 63.5%. The UAE (58.4%) and Saudi Arabia (57.8%) were not far behind and were also among the most connected economies in the world.

                                      International companies are paying attention. The arrival of Sky TV and Zee news in the region underlines the explosion of TV channels.
                                      Sky News Arabia is available across all multimedia platforms from launch with apps available for iPads and smartphones as well as a rich content website, according to the company.

                                      Nart Bouran, head of Sky News Arabia, said: "The key objective of any news organization is to provide accurate, independent breaking news 24 hours a day to widest possible audience. With these distribution deals Sky News Arabia can deliver on that promise, online, on mobile and tablet devices and with the widest reach on television.

                                      "Our fresh, fast paced, continuous rolling news coverage and our completely integrated multimedia offering means our viewers get the breaking news first, whenever they want, in the format they want it."
                                      The Arab Spring is also giving rise to a raft of new channels with niche target audience. The launch of Maria, the first ever channel run by niqab-clad women in Egypt shows the range of platforms that are on offer in the crowded field.

                                      The power of the media came into sharp focus during the upheavals in the region last year. The number of free-to-air (FTA) satellite channels in the Arab World increased by 19.3% between April 2011 and March 2012 to reach 642 channels (fully operational channels reached 565 from 501 in April 2011). Arab Advisors Group research shows that most of the channels were privately-owned.

                                      Not surprisingly, Egypt, Saudi Arabia and the UAE, are home to the highest number of FTA satellite channels in the Arab World.
                                      "The number of Free to Air (FTA) satellite channels targeting the Arab region continues to grow. The FTA landscape had a major growth of 542% in the number of FTA satellite channels between January 2004 and March 2012," said Arab Advisors Group.

                                      Meanwhile, four satellite Pay TV operators broadcasting from the region offered 143 channels, according to AAG.

                                      Orbit Showtime Network (OSN), Al Jazeera Sports+, Abu Dhabi Sports and Al Majd. Expectedly, Al Jazeera Sports+ offers the highest number of sports Pay TV channels with 16 sports channels.

                                      "By February 2012, the four Pay TV providers offered 143 channels. OSN had the highest number with 100 channels (including the 3 pay-per-view channels and On Demand channel), Abu Dhabi Sports came in second with 18 channels, while Al Jazeera Sports+ provided 16 channels dedicated for all sorts of sports events. Al Majd TV provided 9 encoded channels." Mr. Zaid Abawi, Arab Advisors Research Analyst wrote in the report.

                                      "Despite the promotions of Pay TV operators, most of the Arab World remains tuned to free-to-air satellite TV channels. Economically, many viewers seem to favor the free content of FTA channels rather than paying for TV content". Mr. Abawi added.
                                      PWC REPORT: KEY TRENDS IN GLOBAL MEDIA & ENTERTAINMENT:
                                      • Global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011 compared with only a 0.6 percent rise in non-digital spending. Digital's share of total spend will grow from 28 percent in 2011 to 37.5 percent in 2016, and digital spending will account for 67 percent of total E&M spending growth to 2016.

                                      • Digital maturity varies widely at a segment level. For example, global spending on digital recorded music formats will overtake physical distribution in 2015, reaching 55 percent of total revenues in 2016. And global spending on online and wireless video games will overtake console and PC games revenues in 2013. By contrast, the digital component of consumer magazines will account for only 10.4 percent of spending by 2016, up from 3.1 percent in 2011.

                                      • Global spending on music rose 1.3 percent in 2011, the first gain in many years, thanks to growth in the concert and music festival market and a slower decline in recorded music. Rises in digital music spending mean that overall, global spending on recorded music will finally begin to increase in 2013.

                                      • Mobile internet access subscriber numbers, a key driver of digital spending, will more than double during the next five years to 2.9 billion by 2016, of which almost 1 billion will be in China. In India, mobile internet subscribers will increase from a low base at a compound annual rate of 50.8 percent to 2016, making it the fastest growth market for mobile internet in the world.

                                      • By 2016, global mobile internet advertising revenues of $24.5 billion will grow at 36.5 percent compounded annually, to almost match the size of the classified internet advertising market. However, paid search at $78.1 billion and banner/display at $46.6 billion will retain the lion's share of the market in 2016. China's mobile internet advertising market will grow at a compound rate of 68.4 percent to reach $6.2 billion in 2016, making it the second largest market in the world behind the United States at $9.4 billion.

                                      • The newspaper publishing segment illustrates diverging trends across mature and growth economies. There will be ongoing declines in some territories such as the United States (declining 1.4 percent compounded annually to 2016, and expected to be worth 43.8 percent less in 2016 than 2007), but strong growth in countries where the digital infrastructure is less mature, such as Argentina (11.9 percent growth compounded annually to 2016), Indonesia (11.2 percent), and India (9.6 percent).

                                      • France passed the United Kingdom and Germany in 2011 to become the second largest TV subscriptions market in the world behind the United States, driven by a 76 percent rise in IPTV households. In the TV advertising segment, spending in Russia surged by 20.2 percent in 2011; by 2016, Russia will overtake the UK, Germany, Italy, and France to become the largest TV advertising market in EMEA (Europe, Middle East and Africa).

                                      • In the worldwide filmed entertainment market, over-the-top/streaming services will grow at a 21.0 percent CAGR to $11 billion in 2016, and will overtake spending through TV subscription providers in 2012.

                                      CONCLUSION
                                      The Middle East's regional media and entertainment is market is exploding. But that means not all efforts will succeed. Original content and exclusive information will continue to determine the success of channels. And while the regional media and entertainment business landscape will change dramatically over the coming years – content will remain king.
                                      Zawya.com
                                      6 August

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