In light of the environmental challenges taking place in Lebanon and the region, Lebanon’s abundance in natural and human resources makes it the ideal meeting point in the region for tackling the adoption and implementation of environmental sustainability, specifically in BIEL, Downtown Beirut, where EcOrient 2013 is taking place on June 5 & 6 under the organization of IFP Lebanon, and in partnership with the Paris Ile-de-France Regional Chamber of Commerce and Industry (CCI). EcOrient 2013 is running concurrently with Project Lebanon, the 18th International Construction Trade Exhibition for Lebanon and the Middle East; and Energy Lebanon, the 3rd International Trade Exhibition for Power Generation, Electricity, Lighting and HVAC.
The conference receives the support of several local and international bodies, headed by the Order of Engineers and Architects of Beirut, the Lebanese Center for Energy Conservation (LCEC), the Lebanese Solar Energy Society (LSES), the Lebanon Green Building Council (LGBC), the American Society of Heating, Refrigerating and Air-Conditioning Engineers in Lebanon (ASHRAE), the Arab Sustainability Association, and the United Nations Development Program (UNDP); in addition to the participation of experts from the International Renewable Energy Agency (IRENA) and the Gulf Organization for Research and Development (GORD); and a large number of environmental specialists and engineers from Lebanon and the region, who will be addressing critical regional energy and environmental issues and providing green solutions for a better and more sustainable future, specifically in the Levant and GCC regions.
The two-day conference entails 6 sessions featuring more than 25 speakers from major environmental organizations and leading institutions in the fields of clean and alternative energies, and waste collection and treatment; in addition to experts and researchers from environmental and scientific institutes, and government officials; to discuss topics such as “The Development of Wind Farms in Lebanon and the Middle East,” “Energy from Waste Water Sludge,” “Sustainable House Applications,” and “Sustainable Transportation,” as well as relevant success stories and personal experiences.
Speakers include renowned names such as Jean-Paul Vermes, Vice President, Chamber of Commerce of Paris, France; Eng. Maged Mahmoud, Senior Technical Expert (RCREEE); Mr. Markus Sellner, Product Manager for Decentralized Water Management, DEHOUST Group – Germany ; Dr. Saad Al Jandal, Research Scientist, Kuwait Institute for Scientific Research (KISR); Mrs. Julie Person, Pôle MER PACA; Mr. Salah Al Ayoubi, Head of Marketing and Corporate Communications, Gulf Organisation for Research & Development (GORD) and Mr. Jean-Charles Lardic, Deputy Head of General Management of Services, City of Marseille.
In line with the vision of the conference, the concurrent exhibition, running from June 4 to 7, provides a unique opportunity for professionals in the Middle East to broaden their reach and explore business opportunities in Lebanon and the region. The EcOrient Exhibition will provide a broad platform for businesses to launch their products in the Middle East, especially techniques and technologies for the measurement and treatment of atmospheric pollution and smoke, waste collection and treatment, water management and preservation, air pollution limitation, and other green projects needed in the region. Participants can also benefit from their presence in Beirut, which serves as a gateway to the region’s markets, where they can meet directly with industry leaders and decision makers from all over the Middle East.
In this context, Jean-Paul Vermes, Vice President, Chamber of Commerce of Paris, believes that “Lebanon has great potential to develop clean energy; it has an ideal market to push environmental growth forward in the region.” When discussing his views on EcOrient, Vermes said, “The conference and exhibition play a vital role in the exchange of knowledge and expertise in environmental issues and renewable energies on a technical and economical level.” He added that, “The green sector is the fastest-growing in the world at approximately $500 billion, reaching to $1 trillion in a few years; according to estimates by INSEAD.”
In addition to the show’s countless opportunities, another added benefit for participants and visitors is the concurrent event, Project Lebanon, the 18th International Construction Trade Exhibition for Lebanon and the Middle East, which is a favored annual meeting point for Lebanon and the region’s construction industry professionals. This year’s edition is hosting more than 700 exhibitors from over 25 countries around the world, and welcoming 25,000 visitors. Adding further value to the two shows is Energy Lebanon, the 3rd International Trade Exhibition for Power Generation, Electricity, Lighting and HVAC, which is also running alongside EcOrient and Project Lebanon as one of the largest and most specialized exhibitions in the region dedicated solely to energy.
In conclusion, between June 4 and 7, Beirut will be gathering numerous experts and speakers, hundreds of local and international companies, and tens of thousands of professional visitors on one platform covering all aspects of future growth, in terms of building solutions, energy, and the environment, proving once again that Lebanon is a dynamic hub for trade, knowledge exchange, economic growth and sustainability in the region.
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