Accor is to debut the Middle East’s first Swissôtel combined hotel and residential project – a property occupying two iconic mixed-use towers in the heart of Qatar and billed as the brand’s regional flagship.
The Group has signed an agreement with Qatar Industrial Manufacturing Company (QIMC) to manage the Swissôtel Doha Corniche Park Towers Hotel and Residences, a development comprising a 350-room, 5-star luxury hotel and 121 luxury branded residences, all offering views of the Arabian Gulf and city old town.
Set to open in 2022, the project will be located in the capital’s West Bay, close to major commercial, government, corporate and leisure districts and within walking distance of West Bay QIC Metro Station.
With the Doha Exhibition & Convention Center, World Trade Center and cultural, historical and retail attractions in proximity and the Lusail City mega-development that will host the FIFA World Cup 2022 also nearby, the property will appeal to a range of corporate, leisure and long-stay guests, as well as residents seeking business, leisure and dining facilities.
Housed in a tower of 44 floors including four podium and Mezzanine levels of luxury retail space and restaurants, interconnected with the 29 floors luxury branded Swissotel Residences Tower and a 23-floor Commercial Tower hosting QIMC’s headquarters on the 23rd floor, Swissôtel Doha Corniche Park Towers Hotel & Residences will be an addition to the city skyline.
“Our collaboration with Qatar Industrial Manufacturing Company (QIMC) provides us with a remarkable opportunity to showcase Swissôtel’s true potential in the Middle East, delivering a one-of-a-kind project that will become the brand’s regional flagship,” says Mark Willis, CEO, Accor Middle East and Africa.
“By combining hotel, serviced apartment and residential accommodation under this premium brand for the first time, we are meeting fast-growing demand for exceptional long- and short-stay accommodation, complemented by five-star facilities and services, while bolstering Accor’s presence in Qatar.”
Abdulrahman Abdulla Al-Ansari, CEO – QIMC, says: “With its iconic architecture, sought-after location and unique concept, Swissôtel Doha Corniche Park Towers Hotel & Residences bears all the fundamentals of a pioneering development. Introducing a new dimension to Qatar’s hotel and residential markets, it will set the benchmark for mixed-use projects combining hospitality, residential and commercial components in one dramatic vertical space.”
Swissôtel Doha Corniche Park Towers Hotel & Residences will feature 200 guest rooms, including more than 60 suites, as well as 150 serviced apartments comprising studios and one- and two-bedroom units ranging in size from 38 sqm to 143 sqm.
In a move that taps into the under-served premium branded residential market, the project will introduce the first Swissôtel branded residences to the region with 121 one-, two- and three-bedroom apartments to be sold to individual purchasers.
Stand-out facilities available to all guests and residents will include four dining venues, 750 sqm of meeting space, a large spa, health and fitness centre, swimming pool and a kids’ club, while the branded residences will feature its own Residential Lounge, located on the top floor, complimented by a private swimming pool and gym.
Accor currently operates six properties (1,378 keys) in Qatar across five brands including Movenpick, Mondrian and MGallery, with nine additional hotels (2,920 keys) in the pipeline.
Swissôtel Doha Corniche Park Towers Hotel & Residences will grow the Swissôtel portfolio to seven properties in the Middle East and Africa.
Hotel News Middle East