Deloitte & Touche projected the advertising market in the Arab world to reach $4.9bn in 2012, constituting an increase of 3.5% from the previous year. It expected Saudi Arabia to remain the largest ad market in the region at $775m and to account for 15.8% of the total, followed by the UAE with $664m (13.5%), Egypt with $530m (10.8%), Kuwait with $395m (8%), Morocco with $307m (6.3%), Qatar with $193m (3.9%), Lebanon with $145m (3%), Iraq with $121m (2.5%), Jordan with $110m (2.2%) and Bahrain with $72m (1.5%) as the 10 largest advertising markets in the region. Further, it estimated the pan Arab ad market at $1.4bn this year, up from $$1.35bn last year. It forecast television to account for $2bn or 40.4% of total advertising, followed by newspapers with $1.7bn (35%), out-of-home ads with $407m (8.3%), digital with $285m (5.8%), radio with $275m (5.6%) and magazines with $243m (5%). Further, it projected the Arab ad market to grow by a compound annual growth rate of 5.9% during the 2011-15 period, with digital advertising posting the highest growth rate at 35.4% during the covered period, followed by radio with 7.4%, television with 5.9%, out-of-home with 5.5%, newspapers with 1.6% and magazines with 1%.
Source: Deloitte & Touche – Bank Byblos