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    Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

    Pacts worth over OMR 33 million signed to establish agricultural, fisheries projects

    Pacts worth over OMR 33 million signed to establish agricultural, fisheries projects

    Egypt’s food industries contribute 24.5% of GDP

    Egypt’s food industries contribute 24.5% of GDP

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    $36mln contract for construction of Duqm fisheries complex

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    Ministry signs agreement to support Oman’s honey industry

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    Local, Italian companies partner up to establish food retail chain in Egypt

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      Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

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      GCC can create 600,000 tech jobs and add US$255 billion to GDP by 2030

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      What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

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      Oman Construction Equipment Industry to 2028

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      $36mln contract for construction of Duqm fisheries complex

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      What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

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      Madayn working on major Oman industrial city projects

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      Foundation stone laid for new 700-bed hospital is Salalah, Oman

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        Fitch revises Saudi Aramco’s outlook to positive from stable

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        Egypt signs 8 gas exploration contracts worth $934mn over 15 months

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          Coronavirus: UAE conducting human trials for Covid-19 vaccine

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          COVID-19 vaccine could be available by autumn: Oxford University

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          Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

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          Qatar has ‘solid’ line-up of infrastructure, hospitality projects to prepare for large influx of visitors in 2022: OBG

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          Staycations to stimulate Qatar’s hospitality sector

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          Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

          Pacts worth over OMR 33 million signed to establish agricultural, fisheries projects

          Pacts worth over OMR 33 million signed to establish agricultural, fisheries projects

          Egypt’s food industries contribute 24.5% of GDP

          Egypt’s food industries contribute 24.5% of GDP

          $36mln contract for construction of Duqm fisheries complex

          $36mln contract for construction of Duqm fisheries complex

          Ministry signs agreement to support Oman’s honey industry

          Ministry signs agreement to support Oman’s honey industry

          Local, Italian companies partner up to establish food retail chain in Egypt

          Local, Italian companies partner up to establish food retail chain in Egypt

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          • Business & Economy
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            • Business
            • Communication
            • Digital
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            Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

            Profits at top Saudi banks jump 17.6% in Q1

            Profits at top Saudi banks jump 17.6% in Q1

            GCC can create 600,000 tech jobs and add US$255 billion to GDP by 2030

            GCC can create 600,000 tech jobs and add US$255 billion to GDP by 2030

            What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

            What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

            New study reveals that UAE is most competitive economy in the Arab world

            New study reveals that UAE is most competitive economy in the Arab world

            Top 10 listed companies in the Middle East

            Trending Tags

            • CES 2017
            • Election Results
            • eSports
          • Construction
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            Oman Construction Equipment Industry to 2028

            Oman Construction Equipment Industry to 2028

            $36mln contract for construction of Duqm fisheries complex

            $36mln contract for construction of Duqm fisheries complex

            What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

            What will Qatar do with its World Cup infrastructure after FIFA 2022 ends?

            Madayn working on major Oman industrial city projects

            Madayn working on major Oman industrial city projects

            Foundation stone laid for new 700-bed hospital is Salalah, Oman

            Foundation stone laid for new 700-bed hospital is Salalah, Oman

            Iraq set to award new Faw Port deals

            Iraq set to award new Faw Port deals

            Trending Tags

            • Energy
              • All
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              • Power & Electricity
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              Suez Canal expects US$3.5 billion in revenues in H1

              Suez Canal expects US$3.5 billion in revenues in H1

              UAE and Egypt’s consortium to buy African renewables firm Lekela Power

              UAE and Egypt’s consortium to buy African renewables firm Lekela Power

              Fitch revises Saudi Aramco’s outlook to positive from stable

              Fitch revises Saudi Aramco’s outlook to positive from stable

              Investments in renewables in Egypt reach LE6 bn: Official

              Investments in renewables in Egypt reach LE6 bn: Official

              Egypt signs 8 gas exploration contracts worth $934mn over 15 months

              Egypt signs 8 gas exploration contracts worth $934mn over 15 months

              JGC lands $3.7bn Iraq refinery upgradation project deal

              JGC lands $3.7bn Iraq refinery upgradation project deal

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                Coronavirus: UAE conducting human trials for Covid-19 vaccine

                Coronavirus: UAE conducting human trials for Covid-19 vaccine

                COVID-19 vaccine could be available by autumn: Oxford University

                GSK to develop plant-based COVID-19 vaccine with Canada’s Medicago

                Egyptian COVID-19 drug to be on market in two weeks: Health Ministry

                Egyptian COVID-19 drug to be on market in two weeks: Health Ministry

                UAE sends medical aid to Iraq to fight COVID-19

                UAE sends medical aid to Iraq to fight COVID-19

                UAE launches phase III trial of inactivated Covid vaccine

                UAE launches phase III trial of inactivated Covid vaccine

                COVID-19 vaccine could be available by autumn: Oxford University

                COVID-19 vaccine could be available by autumn: Oxford University

              • Hospitality

                Food Africa and pacprocess MEA attract over 25,000 trade visitors to the trade fair duo in Egypt

                Qatar has ‘solid’ line-up of infrastructure, hospitality projects to prepare for large influx of visitors in 2022: OBG

                Qatar has ‘solid’ line-up of infrastructure, hospitality projects to prepare for large influx of visitors in 2022: OBG

                Saudi to be among world’s big leisure tourism hubs by 2030

                Saudi to be among world’s big leisure tourism hubs by 2030

                Qatar’s hospitality sector peaks despite turbulent 2020

                Qatar’s hospitality sector peaks despite turbulent 2020

                Accor inks deal to manage first Swissôtel-branded hotel and residential project in Qatar

                Accor inks deal to manage first Swissôtel-branded hotel and residential project in Qatar

                Staycations to stimulate Qatar’s hospitality sector

                Staycations to stimulate Qatar’s hospitality sector

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              Positive signals for Egypt’s fast-moving consumer goods (FMCG) sector

              OBG

              November 3, 2015
              in Agriculture, Food
              0

              In a year marked by major acquisitions, Egypt’s food manufacturing industry is preparing for a round of new listings, as companies look to finance their expansion plans on the back of a more favorable outlook.

              Major market moves
              Late September brought news that US-based food manufacturer Kellogg Company had acquired Egypt’s largest cereal producer, family-owned Mass Food Group, in a deal worth around $50m.

              Founded in 1996, Mass was the first company to launch breakfast cereals in the Egyptian market and currently exports to more than 30 countries around the world, with annual sales of $18m.

              In a press release announcing the sale, Chris Hood, president of Kellogg Europe, described Mass as “an excellent strategic fit” for the industry giant which – thanks to its established local brands – “will help unlock the growth potential of the cereal category in the key markets of Egypt and North Africa”.

              The acquisition comes just months after Kellogg outlined its broader emerging market growth strategy. According to the company, the MENA region is pegged to play a central role in its plans, and Egypt, the region’s most populous country, represents a strategic market for the food producer.

              Kellogg’s strategy was in evidence earlier in the year, when it paid $125m for an 86% stake in Bisco Misr, Egypt’s largest packaged biscuit company in January.

              Expansion plans
              This optimism is also translating into initial public offerings (IPOs), as fast-moving consumer goods (FMCG) players look to finance planned expansions.

              In mid-October local dairy producer Domty, also known as Arabian Food Industries, announced plans to channel $13m into a new factory in 6th of October City, just outside Cairo, with the aim of increasing annual production capacity by 300m units. According to previous statements from the company, Domty expects to partly finance the expansion through listing a portion of its shares on Egyptian Stock Exchange (EGX) in the fourth quarter of 2015 or the first quarter of 2016.

              The announcement came on the heels of Egyptian foodmaker Edita Food Industries’ successful listing of 30% of its shares on the EGX in March, which was 4.5-times oversubscribed. The company’s price-to-equity ratio has shot up in the wake of the sale, from 25.2X to 40X by late June, according to investment bank Pharos Holding, signalling growing market confidence and investor appetite.

              Galina, a leading producer of frozen fruits and vegetables, has also hinted at plans to list in order to finance its push to double exports to $60m by 2016, according to local media reports.

              Breaking down the barriers
              While the Egyptian government views the recent activity in the FMCG segment as proof of the country’s long-term growth prospects, industry players continue to face challenges.

              Electricity and fuel costs are up, while the weaker Egyptian pound has also increased the price of imported inputs. Disposable income is also in shorter supply, with the rising cost of living and economic slowdown of recent years taking their toll on much of Egypt’s population.

              “The reduction in fuel subsidies and accompanying rise in inflation has impacted the purchasing power of many Egyptian consumers, which can put increased pressure on the FMCG sector and other industries in terms of short-term growth opportunities,” Yasser Abdul Malak, chairman and CEO of Nestlé Egypt, told OBG. “But we remain confident in the long-term potential of this market given the political stability and economic reforms under way, which will set the foundation for future growth and investment opportunities."

              Infrastructure gaps and growing insecurity in parts of the country could also impact distribution.

              Solid base
              Nonetheless, as evidenced by recent acquisition and IPO activity, local and foreign players in the FMCG segment remain confident about the country’s solid fundamentals.

              Egypt’s sizeable population of 90m is seen as a major strength, with nearly 70% of Egyptians under the age of 30. Resurgent economic growth – expected to average 4.6% through to 2020, according to the IMF – and the country’s niche as a manufacturing base at the heart of a high-growth region are also assets.

              Sub-Saharan Africa is projected to grow by an average of 5.1% through to the end of the decade, as per IMF figures, promising an increasing supply of potential consumers in the region.
              Oxford Business Group
              1 October 2015
               

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