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    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Africa: From Food Importer to Global Powerhouse

    Africa: From Food Importer to Global Powerhouse

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

      Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

      Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

      Oman Advances Vision 2040 with 95% of Strategic Programs Underway

      Oman Advances Vision 2040 with 95% of Strategic Programs Underway

      Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

      Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

      Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

      Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

      GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

      GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

      UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

      UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

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        AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

        AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

        Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

        Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

        New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

        New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

        Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

        Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

        Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

        Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

        Global Modular Construction Market to Hit USD 157.9 Billion by 2032

        Global Modular Construction Market to Hit USD 157.9 Billion by 2032

        GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

        GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

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          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Oman Seeks Bids for Two Major Substation Projects

          Oman Seeks Bids for Two Major Substation Projects

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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              Qatar Expands Role as a Leading Global Tourism Destination

              Qatar Expands Role as a Leading Global Tourism Destination

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

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                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

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                Packaging Becomes Lifeline for Struggling Print Industry

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

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                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                How 3D printing is changing packaging

                How 3D printing is changing packaging

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                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  How AI Is Shaping the Workforce of Tomorrow

                  How AI Is Shaping the Workforce of Tomorrow

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                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

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                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

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                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                    Riyadh Unveils Final Master Plan for Expo 2030

                    Riyadh Unveils Final Master Plan for Expo 2030

                    Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                    Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                    Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                    Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Building resilience in Africa’s agrifood supply chains

                    Building resilience in Africa’s agrifood supply chains

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                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Africa: From Food Importer to Global Powerhouse

                      Africa: From Food Importer to Global Powerhouse

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

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                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

                        Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                        Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                        Oman Advances Vision 2040 with 95% of Strategic Programs Underway

                        Oman Advances Vision 2040 with 95% of Strategic Programs Underway

                        Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

                        Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

                        Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

                        Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

                        GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

                        GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

                        UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

                        UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

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                          AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

                          AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

                          Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

                          Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

                          New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

                          New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

                          Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                          Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                          Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                          Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                          Global Modular Construction Market to Hit USD 157.9 Billion by 2032

                          Global Modular Construction Market to Hit USD 157.9 Billion by 2032

                          GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                          GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                          GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

                          GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

                          Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                          Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                          Trending Tags

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                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Oman Seeks Bids for Two Major Substation Projects

                            Oman Seeks Bids for Two Major Substation Projects

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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                                Qatar Expands Role as a Leading Global Tourism Destination

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

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                                  Packaging Becomes Lifeline for Struggling Print Industry

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

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                                  How 3D printing is changing packaging

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                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                    Empowering Oman’s Future: Turning AI Vision into Practical Impact

                                    Empowering Oman’s Future: Turning AI Vision into Practical Impact

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                                    Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                                    How AI Is Shaping the Workforce of Tomorrow

                                    How AI Is Shaping the Workforce of Tomorrow

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                                    How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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                                    Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

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                                    Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                                      Riyadh Unveils Final Master Plan for Expo 2030

                                      Riyadh Unveils Final Master Plan for Expo 2030

                                      Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                                      Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                                      Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                                      Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

                                      Building resilience in Africa’s agrifood supply chains

                                      Building resilience in Africa’s agrifood supply chains

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                                      Home Business & Economy Business

                                      Bolstering the beer business in Lebanon

                                      The Daily Star

                                      November 12, 2013
                                      in Business
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                                      The beer business is undergoing a renaissance as brewers increasingly take on the market leader Almaza, owned by Dutch conglomerate Heineken International. First came 961 in 2006, the brainchild of Marwan Hajjar of Gravity Brewing, which introduced a greater variety of beer to the market than commercially brewed lager. The success of 961, named after the country’s calling code, prompted Almaza to introduce a malt beer to its portfolio and, last year, Almaza Light.

                                      Now there are upcoming contenders in the market, yet at opposite ends of the spectrum. One is a craft brewery producing on a microscale, while the other is entering the big leagues with a $12 million to $15 million investment in the Bekaa Valley. Both producers want to up the quality of brew on offer as well as the amount of beer being drunk.

                                      “I consider Hajjar a pioneer of brewing in Lebanon; he likes brewing beer and has done so much for craft beer here,” said Emile Strunc, who produces his eponymous beer in Jounieh at what he calls his “nano brewery,” an 18-square-meter room with two 50-liter kettles. “We would both like to see 50 to 100 breweries here for people to discover real beer and move away from the commercial variety.”

                                      Strunc, who produces around 600 liters of beer a month, does not sell his creations at any outlets, but to friends and “friends of friends,” and is more interested in promoting good beer than turning a profit.

                                      “It is not about the business but about sharing the beer,” said Strunc, who works as a negotiating skills consultant and brews in his spare time.

                                      But Strunc’s beer – which includes black ale, Indian Pale Ale summer ale, Munchen, Vienna, Kolsch, organic and two wheat beers, Weiss and Dunkelweiss – is growing in popularity and his beer may be gracing the tables of certain restaurants very soon.

                                      “It is reflective of where a certain Lebanese entrepreneurship is heading,” said Michael Karam, a wine writer and business journalist. “There is a big booze movement underway, first picked up by vineyards, then by Strunc, and now J2 vodka has been released in the market, which is distilled in Poland but owned by a Lebanese entrepreneur. So we are seeing a new entrepreneurial furrow being plowed.”

                                      The big investment is by Kassatly Chtaura, a leading drinks manufacturer that is behind Buzz alcohol drinks and, since 2005, the wine Chateau Ka. Through a loan backed by the Central Bank, Kassatly is to invest up to $15 million to produce 20 million liters of beer a year, equivalent to the amount Almaza produces.

                                      “Over the last 12 years we’ve been producing alcopops [Buzz] and non-alcoholic drinks [Freez] and doing well. Since we have the facilities to produce beer and want to expand, we are making this investment,” said Akram Kassatly, president of Kassatly Chtaura. “Half of the brewery is already there – the bottling, packaging and pasteurizing – so all we have to add is an annex for brewing and fermentation.”

                                      A German firm has been contracted to develop the new 2,000-square-meter brewery, and brew masters are to come for six months to a year, with production slated to start in 2014. While the beer has no name yet, Kassatly is aiming at high quality production.

                                      “It will be the same quality as in Germany or Holland. It will be 100 percent malt beer, so no headaches or bloating,” Kassatly said.

                                      But the new brewery may face an uphill battle to get more people drinking beer instead of wine, cocktails and the popular spirits, whisky and vodka. Furthermore, an estimated 70 percent of Almaza is consumed in summer, with the drink considered a thirst quencher.

                                      “I hope and wish this will change, and via advertising, encourage people to drink more in the winter,” Kassatly said.

                                      This will require consumption to seriously balloon from the estimated 5 liters per capita a year currently consumed – low by comparison to Europe’s 75 liters per capita, Cyprus’ 58.1 liters, and the world’s largest consumer, the Czech Republic at 131.7 liters, according to Japan’s Kirin Institute of Food and Lifestyle Report.

                                      Kassatly believes they can shake up the beer business here and bring consumption up to 10 liters per capita, adding that if the beer is not consumed locally, then it can be exported.

                                      “We are not going to have to compete with Almaza, as our presence will make the market grow bigger, and there will be absolutely no risk of selling less. There’s always a place for a new brewery in Lebanon,” Kassatly said. “If capacity doesn’t sell in Lebanon, we will export it, and we will export to wherever Buzz does, with plans for Iraq, Syria eventually, and Africa.”

                                      Strunc has noticed a change in attitude toward beer drinking in the country, and he is winning over converts to the taste of traditional beer.

                                      “People are calling me up to taste the beer, and I’m happy about that as people are switching from industrial beer to something with more flavor,” said Strunc, who is half Lebanese and half Czech.

                                      While getting people to drink more beer is one issue, a connected factor is the price. Almaza currently retails at a lower price than what Kassatly’s beer is expected to sell at, primarily due to the higher quality ingredients.

                                      “Almaza has Heineken behind it, so it could start a price war,” Karam said.

                                      Kassatly however is not concerned.

                                      “Almaza doesn’t really have an interest to compete on price. We are going to do it with a premium product at a slightly higher price,” Kassatly said. “It will take two to three years to get known, so it is a long-term strategy. We are focusing on quality and will see how it develops.”

                                      When it comes to pricing, malt beer costs more to produce, as do craft beers.

                                      Karam is optimistic about Kassatly’s entrance into the market, given the producer’s success with its wine: “They got Chateau Ka into [high-end British supermarkets] Waitrose and Marks & Spencers, which considering they started in 2005, is one hell of an achievement.”

                                      A lot of the success of Kassatly, 961 and craft beer in general will of course depend on the economic situation in the country and regionally, which is making any forecasts hard to formulate.
                                      The Daily Star
                                      11 November

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