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    Saudi Arabia to Enforce New Food Labeling Rules for Restaurants and Cafés Starting July 1

    Saudi Arabia to Enforce New Food Labeling Rules for Restaurants and Cafés Starting July 1

    Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

    Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

    Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

    Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

    Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

    Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

    Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

    Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

    Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

    Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

    Building resilience in Africa’s agrifood supply chains

    Building resilience in Africa’s agrifood supply chains

    Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

    Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

    Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

    Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

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    • Business & Economy
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      • Business
      • Economy
      • Finance
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      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

      Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

      World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

      World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

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      IMF Praises Oman’s Reform Momentum Amid Economic Growth

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      Oman’s Creative Economy: A Strategic Pillar for Diversification

      Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

      Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

      Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

      Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

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        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

        Ashghal to Launch 10 New Drainage Projects in Q4 2025

        Ashghal to Launch 10 New Drainage Projects in Q4 2025

        Retrofitting Old Buildings for a Sustainable Future

        Retrofitting Old Buildings for a Sustainable Future

        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

        Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

        Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

        Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

        Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

        Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

        Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

        Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

        Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

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          Oman Seeks Bids for Two Major Substation Projects

          Oman Seeks Bids for Two Major Substation Projects

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

          Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

          Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

          Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

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            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

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            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            HMC Broadens Access to Mental Health Services Across Qatar

            HMC Broadens Access to Mental Health Services Across Qatar

            Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

            Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

            The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

            The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

            Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

            Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

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              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

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              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

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              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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              Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

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              Middle East Hotel Construction Activity Rises 8% in Q1 2025

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                Packaging Becomes Lifeline for Struggling Print Industry

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                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

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                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

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                Printed Packaging Labels & Release Liners Set for Strong Global Growth

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                How 3D printing is changing packaging

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                Robotics in Paper, Printing, and Publishing Markets Set for Major Growth by 2031

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                Global Coated Printing and Writing Paper Market to Reach 28 Million Tons and $33.2 Billion by 2035

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                SIG and Partners Launch Egypt’s First Integrated Beverage Carton Recycling System

                Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

                Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

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                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

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                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

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                  How AI Is Shaping the Workforce of Tomorrow

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                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

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                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

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                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                  How AI Drives the Success of MENA’s Mega Projects

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                    Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

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                    Saudi Arabia Unveils New Unified Road Code to Transform National Transport

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                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

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                    Building resilience in Africa’s agrifood supply chains

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                    Baghdad Airport Upgrade Advances Through Public-Private Partnership

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                    Flying Taxis Set to Launch in Oman

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                    Iraq Reports Major Breakthrough in Al-Faw Grand Port’s Underwater Tunnel Construction

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                    Iraq to Launch Long-Awaited Baghdad Metro Project by Year-End

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                      Saudi Arabia to Enforce New Food Labeling Rules for Restaurants and Cafés Starting July 1

                      Saudi Arabia to Enforce New Food Labeling Rules for Restaurants and Cafés Starting July 1

                      Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

                      Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

                      Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

                      Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

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                      Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

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                      Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

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                      Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

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                      Building resilience in Africa’s agrifood supply chains

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                      Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

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                      Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

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                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

                        Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

                        World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

                        World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

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                        IMF Praises Oman’s Reform Momentum Amid Economic Growth

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                        Oman’s Creative Economy: A Strategic Pillar for Diversification

                        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                        Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

                        Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

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                          GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

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                          Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

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                          Ashghal to Launch 10 New Drainage Projects in Q4 2025

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                          Retrofitting Old Buildings for a Sustainable Future

                          Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                          Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                          Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

                          Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

                          Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

                          Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

                          Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

                          Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

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                          Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

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                            Oman Seeks Bids for Two Major Substation Projects

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                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

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                            Qatar 2025: From Energy Powerhouse to Innovation Leader

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                            Iraq Aims for 12 GW of Renewable Energy by 2030

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                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

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                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

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                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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                            Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

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                            Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

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                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

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                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

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                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

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                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

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                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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                              HMC Broadens Access to Mental Health Services Across Qatar

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                              Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

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                              The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

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                              Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

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                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

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                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

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                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

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                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

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                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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                                Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

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                                Middle East Hotel Construction Activity Rises 8% in Q1 2025

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                                  Packaging Becomes Lifeline for Struggling Print Industry

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                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

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                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

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                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

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                                  How 3D printing is changing packaging

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                                  Robotics in Paper, Printing, and Publishing Markets Set for Major Growth by 2031

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                                  Global Coated Printing and Writing Paper Market to Reach 28 Million Tons and $33.2 Billion by 2035

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                                  SIG and Partners Launch Egypt’s First Integrated Beverage Carton Recycling System

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                                  Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

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                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

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                                    How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                                      Saudi Arabia Unveils New Unified Road Code to Transform National Transport

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                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

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                                      Iraq Reports Major Breakthrough in Al-Faw Grand Port’s Underwater Tunnel Construction

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                                      Iraq to Launch Long-Awaited Baghdad Metro Project by Year-End

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                                      Home Business & Economy Business

                                      Bolstering the beer business in Lebanon

                                      The Daily Star

                                      November 12, 2013
                                      in Business
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                                      The beer business is undergoing a renaissance as brewers increasingly take on the market leader Almaza, owned by Dutch conglomerate Heineken International. First came 961 in 2006, the brainchild of Marwan Hajjar of Gravity Brewing, which introduced a greater variety of beer to the market than commercially brewed lager. The success of 961, named after the country’s calling code, prompted Almaza to introduce a malt beer to its portfolio and, last year, Almaza Light.

                                      Now there are upcoming contenders in the market, yet at opposite ends of the spectrum. One is a craft brewery producing on a microscale, while the other is entering the big leagues with a $12 million to $15 million investment in the Bekaa Valley. Both producers want to up the quality of brew on offer as well as the amount of beer being drunk.

                                      “I consider Hajjar a pioneer of brewing in Lebanon; he likes brewing beer and has done so much for craft beer here,” said Emile Strunc, who produces his eponymous beer in Jounieh at what he calls his “nano brewery,” an 18-square-meter room with two 50-liter kettles. “We would both like to see 50 to 100 breweries here for people to discover real beer and move away from the commercial variety.”

                                      Strunc, who produces around 600 liters of beer a month, does not sell his creations at any outlets, but to friends and “friends of friends,” and is more interested in promoting good beer than turning a profit.

                                      “It is not about the business but about sharing the beer,” said Strunc, who works as a negotiating skills consultant and brews in his spare time.

                                      But Strunc’s beer – which includes black ale, Indian Pale Ale summer ale, Munchen, Vienna, Kolsch, organic and two wheat beers, Weiss and Dunkelweiss – is growing in popularity and his beer may be gracing the tables of certain restaurants very soon.

                                      “It is reflective of where a certain Lebanese entrepreneurship is heading,” said Michael Karam, a wine writer and business journalist. “There is a big booze movement underway, first picked up by vineyards, then by Strunc, and now J2 vodka has been released in the market, which is distilled in Poland but owned by a Lebanese entrepreneur. So we are seeing a new entrepreneurial furrow being plowed.”

                                      The big investment is by Kassatly Chtaura, a leading drinks manufacturer that is behind Buzz alcohol drinks and, since 2005, the wine Chateau Ka. Through a loan backed by the Central Bank, Kassatly is to invest up to $15 million to produce 20 million liters of beer a year, equivalent to the amount Almaza produces.

                                      “Over the last 12 years we’ve been producing alcopops [Buzz] and non-alcoholic drinks [Freez] and doing well. Since we have the facilities to produce beer and want to expand, we are making this investment,” said Akram Kassatly, president of Kassatly Chtaura. “Half of the brewery is already there – the bottling, packaging and pasteurizing – so all we have to add is an annex for brewing and fermentation.”

                                      A German firm has been contracted to develop the new 2,000-square-meter brewery, and brew masters are to come for six months to a year, with production slated to start in 2014. While the beer has no name yet, Kassatly is aiming at high quality production.

                                      “It will be the same quality as in Germany or Holland. It will be 100 percent malt beer, so no headaches or bloating,” Kassatly said.

                                      But the new brewery may face an uphill battle to get more people drinking beer instead of wine, cocktails and the popular spirits, whisky and vodka. Furthermore, an estimated 70 percent of Almaza is consumed in summer, with the drink considered a thirst quencher.

                                      “I hope and wish this will change, and via advertising, encourage people to drink more in the winter,” Kassatly said.

                                      This will require consumption to seriously balloon from the estimated 5 liters per capita a year currently consumed – low by comparison to Europe’s 75 liters per capita, Cyprus’ 58.1 liters, and the world’s largest consumer, the Czech Republic at 131.7 liters, according to Japan’s Kirin Institute of Food and Lifestyle Report.

                                      Kassatly believes they can shake up the beer business here and bring consumption up to 10 liters per capita, adding that if the beer is not consumed locally, then it can be exported.

                                      “We are not going to have to compete with Almaza, as our presence will make the market grow bigger, and there will be absolutely no risk of selling less. There’s always a place for a new brewery in Lebanon,” Kassatly said. “If capacity doesn’t sell in Lebanon, we will export it, and we will export to wherever Buzz does, with plans for Iraq, Syria eventually, and Africa.”

                                      Strunc has noticed a change in attitude toward beer drinking in the country, and he is winning over converts to the taste of traditional beer.

                                      “People are calling me up to taste the beer, and I’m happy about that as people are switching from industrial beer to something with more flavor,” said Strunc, who is half Lebanese and half Czech.

                                      While getting people to drink more beer is one issue, a connected factor is the price. Almaza currently retails at a lower price than what Kassatly’s beer is expected to sell at, primarily due to the higher quality ingredients.

                                      “Almaza has Heineken behind it, so it could start a price war,” Karam said.

                                      Kassatly however is not concerned.

                                      “Almaza doesn’t really have an interest to compete on price. We are going to do it with a premium product at a slightly higher price,” Kassatly said. “It will take two to three years to get known, so it is a long-term strategy. We are focusing on quality and will see how it develops.”

                                      When it comes to pricing, malt beer costs more to produce, as do craft beers.

                                      Karam is optimistic about Kassatly’s entrance into the market, given the producer’s success with its wine: “They got Chateau Ka into [high-end British supermarkets] Waitrose and Marks & Spencers, which considering they started in 2005, is one hell of an achievement.”

                                      A lot of the success of Kassatly, 961 and craft beer in general will of course depend on the economic situation in the country and regionally, which is making any forecasts hard to formulate.
                                      The Daily Star
                                      11 November

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