Emirates Steel Industries PJSC (“Emirates Steel” or the “Company”), the only integrated steel manufacturer in the UAE and one of the major exhibitors at Project Qatar 2014, has showcased its product range at the show including rebar, wire rod and heavy sections.
“This is the 5th time we participate in Project Qatar,” said Mr. Mohammed Al Afari, Emirates Steel VP of Marketing. “We believe that this exhibition is an important event for us. It has offered us many opportunities in the past and this time we also plan to showcase all our range of products for visitors to view,” he added.
“Project Qatar is an important event for us. It’s an event that is growing every year in a market poised for exceptional growth in the present decade and it is very good business to be present here. The benefit of being here at Project Qatar is to have direct contact with end customers and we were satisfied with the response we received in last year’s edition”.
“We expect that the show would provide us with an excellent venue to showcase our expertise in steel and enhance our access to the lucrative Qatari and GCC markets,” he commented. According to the latest statistics, Qatar’s spending plans on infrastructure alone, in the five years leading up to 2016, are expected to total US$125 billion (Dh459.13bn). These include building a new airport, a metro line, numerous road and lighting projects, and Lusail City, the precinct that will host the 2022 World Cup final.
Established in 1998, Emirates Steel grew in a relatively short period of time from a simple re-roller of imported steel billets to a complex integrated manufacturing plant, using modern solutions to tackle traditional industrial problems to generate value for its various stakeholders. In 2012, the Company began producing at a capacity of 3.5 million MTPA, following two expansions and the investment of AED 11 billion (US$ 3 billion).
“The many strategic alliances that the Company is establishing with leading technology providers, coupled with its state-of-the-art facilities and highly-experienced and committed workforce, will enable Emirates Steel to maintain its position at the forefront of the industrial sector in the region,” pointed out Al Afari.
Emirates Steel’s underlying business goal is to be an efficient and competitive producer of finished steel products. To achieve this, the Company continually and significantly invests in expansions in the areas of processing, manufacturing and information technology. In addition, these investments help to improve product and service quality, reduce the Company’s environmental footprint and increase safety for workers and customers.