IFP (International Fairs and Promotions) hosted a press conference today at the Sheraton Addis Hotel in Addis Ababa, to announce the launching of Project Africa – Ethiopia, which is the company’s first venture into the East African market.
The press conference was attended by representatives of the Pan African Chamber of Commerce and Industry, Ethiopian Airlines, Addis Park, ET. Holiders, TDB, Ab-HAM Enterprise, and T-samex.
Earlier in October, IFP signed a joint venture agreement with Eshi Events to organize Project Africa – Ethiopia, the International Trade Exhibition for Construction Materials and Equipment for Ethiopia. The event will be held from 2 to 4 July 2020, at the Millennium Hall in Addis Ababa.
Addressing the attendees, Mr. Tony Ghattas, COO of IFP Group, said:
“IFP’s vision is to expand into emerging markets that offer ample opportunities for growth across various sectors, and Ethiopia definitely stands out in this regard. The country’s stability, governmental facilities, and increasing Foreign Direct Investment, are all drivers that encourage us to take part in the country’s development.”
“Ethiopia’s construction and infrastructure sector offers immense trade and investment opportunities for local and international industry specialists, and we are eager to provide a specialized platform to attract the international community to invest in the country,” he continued.
“To ensure Project Africa – Ethiopia is aligned with the market’s needs and the government’s vision for this industry, we are setting up an Advisory Board comprising leading experts that will be announced soon. The Advisory Board shall help us outline key priorities and subsectors that the event should cater to and steer the exhibition in line with the market’s demand,” he added.
On her side, Ms. Mahider Kebede, Founder of Eshi Events, said:
“Over the last 2 weeks, the delegation from IFP has met with several stakeholders and partners. I am proud of the incredible welcoming gestures and support the government of Ethiopia, different chambers of commerce, and non-governmental agencies have shown the delegation.”
“Africa is a rising continent and construction is at the heart of every industry in the continent. It is the right time for Ethiopians to think and expand beyond the borders of our country. Project Africa- Ethiopia is the right platform for anyone looking to grow and expand,” she added.
Project Africa – Ethiopia provides a crucial international platform to mobilize upcoming projects, source equipment, and technologies, network with industry leaders, and set new partnerships in motion. Over the course of 3 days, the exhibition is expected to attract thousands of Engineers, Contractors, Project Owners and other industry professionals.
With over 35 years of experience in organizing world-class events, IFP Group has built a reputation for investing in its trade fairs to provide a 360-degree value proposition to its clients including specialized conferences led by top-notch experts, Hosted Buyers Programs to connect targeted buyers with suppliers, as well as dedicated B2B Matchmaking Programs to facilitate business undertakings. The company is keen on ensuring maximal benefit for its clients and Project Africa – Ethiopia wouldn’t be an exception.