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    MENA’s Processed Meat Market Set to Hit $62B and 17M Tons by 2035

    MENA’s Processed Meat Market Set to Hit $62B and 17M Tons by 2035

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    Oman to Launch Nation’s First Camel Cheese Factory in Dhofar

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    Oman: Contributions of the AgriFish Fund to the fisheries sector

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    GCC Indoor Farming Market to Reach USD 1.43 Billion by 2029 Amid Rising Demand for Sustainable Agriculture

    Ashghal Begins Work on State-of-the-Art Animal and Agricultural Research Labs

    Ashghal Begins Work on State-of-the-Art Animal and Agricultural Research Labs

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    Africa Requires $100 Billion by 2035 to Transform Its Food Systems

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    Oman Trials Drones for Desert Locust Control

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    Qatar Sells Over 37,000 Tons of Local Vegetables in 2024

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    Egypt Signs Strategic Agreement with Spain’s Tejedor Lazaro to Advance Aquaculture Sector

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      Iraq Rises to Fourth Largest Economy in the Arab World

      Iraq Rises to Fourth Largest Economy in the Arab World

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      Iraq’s GDP Grows 35% Amid Surge in Investment Spending

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      Empowering Oman’s Future: Turning AI Vision into Practical Impact

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      Oman’s Logistics Sector Gets $260 Million Boost with New Investment Deals

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      Iraq and Qatar Deepen Strategic Ties with Focus on $17B Development Road Project

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      Iraq Targets $60.4 Billion in Non-Oil Revenues by 2028

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      Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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      Oman Forecasts 3.4% Economic Growth for 2025

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      Oman’s Private Sector Pumps Over $5 Billion into Economic and Free Zones in 2024

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        Italian Participation at Project Lebanon 2025 Underscores Strong Bilateral Ties

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        Oman Launches $62 Million Water Infrastructure Projects to Strengthen Regional Supply

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        Qatar Launches $4 Billion Power and Water Project to Meet Rising Demand

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        Qatar’s Ashghal Launches Ambitious $22 Billion Infrastructure Plan for 2025–2029

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        Construction Launches on “Baghdad View,” Iraq’s Largest Vertical Residential Development

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        Project Lebanon 2025 Conference Kicks Off a New Era of Opportunities

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        Project Lebanon 2025 Showcases Global Solutions for Sustainable Development and Economic Recovery

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        Prime Minister Nawaf Salam Affirms National Renewal at Project Lebanon 2025 Opening

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        GCC Decorative Laminates Market to Reach USD 260.64 Million by 2029, Driven by Construction Boom and Design Innovation

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          Empowering Oman’s Future: Turning AI Vision into Practical Impact

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          Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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          Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

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          How AI Is Shaping the Workforce of Tomorrow

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          How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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          Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

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          Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

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          Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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          How AI Drives the Success of MENA’s Mega Projects

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            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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            Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

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            Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

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            Iraq Allocates $763.5 Million to Expand Residential Solar Energy

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            Al Bilal Group Secures Licenses for 525 MW Solar Projects in Iraq

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            Iraq Begins Work on 921MW Al-Nasiriyah Power Plant

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            Africa and Middle East Set to Add 2.9 GW of Onshore Wind Capacity in 2025

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            China’s Shanghai Electric to Build $200M Wind Turbine Facility in Oman

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            Iraq’s Solar Energy Push Draws Interest from 150 Companies

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              Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

              Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

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              GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

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              Baghdad Welcomes Major Hotel Opening Ahead of Arab Summit

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              Unlocking Growth: Key Opportunities in the Middle East Hospitality Market

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              Oman Charts a Visionary Course Toward Tourism-Driven Growth and Economic Diversification

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              Qatar Set to Welcome Record 5.3 Million Tourists in 2025

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              Business Travel in MENA Projected to Hit $270.8 Billion by 2030

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              Qatar Ranks Second in UN Tourism Online Academy Participation

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              Qatar’s Hotel Market Set for Strong Growth, Revenue to Near $537 Million in 2025

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                MENA’s Processed Meat Market Set to Hit $62B and 17M Tons by 2035

                MENA’s Processed Meat Market Set to Hit $62B and 17M Tons by 2035

                Oman to Launch Nation’s First Camel Cheese Factory in Dhofar

                Oman to Launch Nation’s First Camel Cheese Factory in Dhofar

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                Oman: Contributions of the AgriFish Fund to the fisheries sector

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                GCC Indoor Farming Market to Reach USD 1.43 Billion by 2029 Amid Rising Demand for Sustainable Agriculture

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                Ashghal Begins Work on State-of-the-Art Animal and Agricultural Research Labs

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                Africa Requires $100 Billion by 2035 to Transform Its Food Systems

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                Oman Trials Drones for Desert Locust Control

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                Qatar Sells Over 37,000 Tons of Local Vegetables in 2024

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                Egypt Signs Strategic Agreement with Spain’s Tejedor Lazaro to Advance Aquaculture Sector

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                  Iraq Rises to Fourth Largest Economy in the Arab World

                  Iraq Rises to Fourth Largest Economy in the Arab World

                  Iraq’s GDP Grows 35% Amid Surge in Investment Spending

                  Iraq’s GDP Grows 35% Amid Surge in Investment Spending

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                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

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                  Oman’s Logistics Sector Gets $260 Million Boost with New Investment Deals

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                  Iraq and Qatar Deepen Strategic Ties with Focus on $17B Development Road Project

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                  Iraq Targets $60.4 Billion in Non-Oil Revenues by 2028

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                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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                  Oman Forecasts 3.4% Economic Growth for 2025

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                  Oman’s Private Sector Pumps Over $5 Billion into Economic and Free Zones in 2024

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                    Italian Participation at Project Lebanon 2025 Underscores Strong Bilateral Ties

                    Oman Launches $62 Million Water Infrastructure Projects to Strengthen Regional Supply

                    Oman Launches $62 Million Water Infrastructure Projects to Strengthen Regional Supply

                    Qatar Launches $4 Billion Power and Water Project to Meet Rising Demand

                    Qatar Launches $4 Billion Power and Water Project to Meet Rising Demand

                    Qatar’s Ashghal Launches Ambitious $22 Billion Infrastructure Plan for 2025–2029

                    Qatar’s Ashghal Launches Ambitious $22 Billion Infrastructure Plan for 2025–2029

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                    Construction Launches on “Baghdad View,” Iraq’s Largest Vertical Residential Development

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                    Project Lebanon 2025 Conference Kicks Off a New Era of Opportunities

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                    Project Lebanon 2025 Showcases Global Solutions for Sustainable Development and Economic Recovery

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                    Prime Minister Nawaf Salam Affirms National Renewal at Project Lebanon 2025 Opening

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                    GCC Decorative Laminates Market to Reach USD 260.64 Million by 2029, Driven by Construction Boom and Design Innovation

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                      Empowering Oman’s Future: Turning AI Vision into Practical Impact

                      Empowering Oman’s Future: Turning AI Vision into Practical Impact

                      Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                      Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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                      Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

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                      How AI Is Shaping the Workforce of Tomorrow

                      How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                      How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                      Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                      Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                      Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                      Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                      Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                      Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                      How AI Drives the Success of MENA’s Mega Projects

                      How AI Drives the Success of MENA’s Mega Projects

                      Trending Tags

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                        Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                        Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                        Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

                        Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

                        Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

                        Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

                        Iraq Allocates $763.5 Million to Expand Residential Solar Energy

                        Iraq Allocates $763.5 Million to Expand Residential Solar Energy

                        Al Bilal Group Secures Licenses for 525 MW Solar Projects in Iraq

                        Al Bilal Group Secures Licenses for 525 MW Solar Projects in Iraq

                        Iraq Begins Work on 921MW Al-Nasiriyah Power Plant

                        Iraq Begins Work on 921MW Al-Nasiriyah Power Plant

                        Africa and Middle East Set to Add 2.9 GW of Onshore Wind Capacity in 2025

                        Africa and Middle East Set to Add 2.9 GW of Onshore Wind Capacity in 2025

                        China’s Shanghai Electric to Build $200M Wind Turbine Facility in Oman

                        China’s Shanghai Electric to Build $200M Wind Turbine Facility in Oman

                        Iraq’s Solar Energy Push Draws Interest from 150 Companies

                        Iraq’s Solar Energy Push Draws Interest from 150 Companies

                        Trending Tags

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                          Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

                          Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

                          GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

                          GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

                          Baghdad Welcomes Major Hotel Opening Ahead of Arab Summit

                          Baghdad Welcomes Major Hotel Opening Ahead of Arab Summit

                          Unlocking Growth: Key Opportunities in the Middle East Hospitality Market

                          Unlocking Growth: Key Opportunities in the Middle East Hospitality Market

                          Oman Charts a Visionary Course Toward Tourism-Driven Growth and Economic Diversification

                          Oman Charts a Visionary Course Toward Tourism-Driven Growth and Economic Diversification

                          Qatar Set to Welcome Record 5.3 Million Tourists in 2025

                          Qatar Set to Welcome Record 5.3 Million Tourists in 2025

                          Business Travel in MENA Projected to Hit $270.8 Billion by 2030

                          Business Travel in MENA Projected to Hit $270.8 Billion by 2030

                          Qatar Ranks Second in UN Tourism Online Academy Participation

                          Qatar Ranks Second in UN Tourism Online Academy Participation

                          Qatar’s Hotel Market Set for Strong Growth, Revenue to Near $537 Million in 2025

                          Qatar’s Hotel Market Set for Strong Growth, Revenue to Near $537 Million in 2025

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                          Home Hospitality

                          PwC Unveils Impact Of Global Trends On Travel in the Middle East

                          Travel Trade Weekly

                          May 12, 2017
                          in Hospitality
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                          IN A REPORT TITLED GLOBAL MEGATRENDS AND THEIR IMPACT ON THE MIDDLE EAST’S TRAVEL AND TOURISM INDUSTRY, PwC UNCOVERED FIVE TRENDS ACROSS THE WORLD THAT ARE SET TO TRANSFORM TOURISM IN THE MIDDLE EAST.
                           
                          The first theme identified was demographic and social change.
                           
                          Over the past decade, the region has led the emerging market population boom with 40 percent of the people under the age of 25. With this, the travel industry, historically designed to cater to middle aged tourists from advanced economies, must adapt to meet the needs of a wider variety of demographics which will in turn bring a new age of innovation.
                           
                          PwC also highlighted the shift in global economic power as an important factor to consider.
                           
                          Thanks to the Middle East's geographical location, it is in the centre of some of the fastest growing markets, including two of the most increasingly important outbound markets, India and China.
                           
                          As these emerging economies continue to grow, the region has to ensure it takes proactive steps to attract such visitors.
                           
                          As a hub for aviation, tourism and logistics, Dubai has successfully transformed into a key link between the East and West yet, the emirate, along with other destinations in the region, has to develop more budget-friendly accommodation options in order to attract more travellers from emerging markets, according to PwC.
                           
                          Accelerating urbanisation was listed as the third global trend to impact the region, as the Middle East is one of the most urbanised destinations in the world.
                           
                          PwC reported the USD4 trillion of projects in the region present the opportunity for country's to ensure infrastructure and urban spaces function optimally.
                           
                          Meanwhile, climate change and resource scarcity was underscored as another important global trend, with water forecast to be a significant issue in the Middle East in the coming decade.
                           
                          Currently, the GCC relies on 70 percent of its water, while consumption is set to grow by a third by 2020.
                           
                          In light of this, and hotter summers, PwC outlined that stakeholders need to implement measures to ensure sustainability. Finally, PwC named technological breakthroughs as another factor to consider.
                           
                          As tourism becomes increasingly disrupted by digitisation, the industry will require new skills and a shift in strategy.
                           
                          The GCC has among the highest smartphone penetration in the world, reaching 78 percent in the UAE and 77 percent in Saudi Arabia.
                           
                          The shift to digitisation is expected to impact all aspects of tourism, from influencing travel decisions, to feedback and improving the delivery of products and services. Commenting on the report, Martin Berlin, Middle East partner and global deals real estate leader, PwC, noted, "[…] New winds of change will require further transformation within the region's travel and tourism industry."
                           
                          Travel Trade Weekly
                          12 May
                           
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