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    Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

    Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

    Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

    Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

    Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

    Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

    Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

    Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

    Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

    Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

    Building resilience in Africa’s agrifood supply chains

    Building resilience in Africa’s agrifood supply chains

    Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

    Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

    Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

    Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

    Irish Food and Drink Exports to MENA Reach $624 Million in 2024

    Irish Food and Drink Exports to MENA Reach $624 Million in 2024

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    • Business & Economy
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      • Business
      • Economy
      • Finance
      • Industry
      • Trade
      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

      Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

      World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

      World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

      IMF Praises Oman’s Reform Momentum Amid Economic Growth

      IMF Praises Oman’s Reform Momentum Amid Economic Growth

      Oman’s Creative Economy: A Strategic Pillar for Diversification

      Oman’s Creative Economy: A Strategic Pillar for Diversification

      Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

      Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

      Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

      Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

      Qatar 2025: From Energy Powerhouse to Innovation Leader

      Qatar 2025: From Energy Powerhouse to Innovation Leader

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        Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

        Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

        Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

        Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

        Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

        Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

        Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

        Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

        Iraq Invested $19 Billion in Projects in 2024, Cuts Deficit Amid Strong Oil Revenues

        Iraq Invested $19 Billion in Projects in 2024, Cuts Deficit Amid Strong Oil Revenues

        Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

        Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

        World’s Largest 3D Construction Printer Deployed in Qatar

        World’s Largest 3D Construction Printer Deployed in Qatar

        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

        Oman Real Estate Transactions Reach $2.17 Billion by April 2025, Marking 9.7% Growth

        Oman Real Estate Transactions Reach $2.17 Billion by April 2025, Marking 9.7% Growth

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          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

          Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

          Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

          Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

          Iraq Allocates $763.5 Million to Expand Residential Solar Energy

          Iraq Allocates $763.5 Million to Expand Residential Solar Energy

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            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            HMC Broadens Access to Mental Health Services Across Qatar

            HMC Broadens Access to Mental Health Services Across Qatar

            Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

            Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

            The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

            The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

            Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

            Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

            Prioritizing Healthcare Worker Wellbeing Could Save GCC $2.5 Billion

            Prioritizing Healthcare Worker Wellbeing Could Save GCC $2.5 Billion

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              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

              Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

              Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

              Middle East Hotel Construction Activity Rises 8% in Q1 2025

              Middle East Hotel Construction Activity Rises 8% in Q1 2025

              Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

              Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

              GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

              GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

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                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                How 3D printing is changing packaging

                How 3D printing is changing packaging

                Robotics in Paper, Printing, and Publishing Markets Set for Major Growth by 2031

                Robotics in Paper, Printing, and Publishing Markets Set for Major Growth by 2031

                Global Coated Printing and Writing Paper Market to Reach 28 Million Tons and $33.2 Billion by 2035

                Global Coated Printing and Writing Paper Market to Reach 28 Million Tons and $33.2 Billion by 2035

                SIG and Partners Launch Egypt’s First Integrated Beverage Carton Recycling System

                SIG and Partners Launch Egypt’s First Integrated Beverage Carton Recycling System

                Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

                Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

                Middle East’s Uncoated Wood-Free Printing and Writing Paper Market Set for Marginal Growth, Projected CAGR of +0.6% from 2024 to 2035

                Middle East’s Uncoated Wood-Free Printing and Writing Paper Market Set for Marginal Growth, Projected CAGR of +0.6% from 2024 to 2035

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                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  How AI Is Shaping the Workforce of Tomorrow

                  How AI Is Shaping the Workforce of Tomorrow

                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                  How AI Drives the Success of MENA’s Mega Projects

                  How AI Drives the Success of MENA’s Mega Projects

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                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Building resilience in Africa’s agrifood supply chains

                    Building resilience in Africa’s agrifood supply chains

                    Baghdad Airport Upgrade Advances Through Public-Private Partnership

                    Baghdad Airport Upgrade Advances Through Public-Private Partnership

                    Flying Taxis Set to Launch in Oman

                    Flying Taxis Set to Launch in Oman

                    Egypt Finalizes Plans for Rail Link with Saudi Arabia, Paving Way for Transcontinental Trade Route

                    Egypt Finalizes Plans for Rail Link with Saudi Arabia, Paving Way for Transcontinental Trade Route

                    Iraq Reports Major Breakthrough in Al-Faw Grand Port’s Underwater Tunnel Construction

                    Iraq Reports Major Breakthrough in Al-Faw Grand Port’s Underwater Tunnel Construction

                    Iraq to Launch Long-Awaited Baghdad Metro Project by Year-End

                    Iraq to Launch Long-Awaited Baghdad Metro Project by Year-End

                    Oman Unveils USD 260 Million Investment in Logistics Sector

                    Oman Unveils USD 260 Million Investment in Logistics Sector

                    Mosul International Airport Set to Inaugurate in June

                    Mosul International Airport Set to Inaugurate in June

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                      Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

                      Global Indoor Farming Market to Reach USD 108.6 Billion by 2035, Fueled by Sustainability and Urbanization Trends

                      Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

                      Oman Embraces Precision Agriculture to Bolster Food Security and Sustainability

                      Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

                      Africa to Launch Continental Food Safety Agency to Protect Public Health and Boost Trade

                      Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

                      Food Africa and pacprocess MEA 2025: Powering Regional Trade and Industry Growth

                      Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

                      Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

                      Building resilience in Africa’s agrifood supply chains

                      Building resilience in Africa’s agrifood supply chains

                      Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

                      Pesticide Detection Market to Reach $2.43 Billion by 2035, Driven by Food Safety and Technological Advances

                      Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

                      Qatar Reaches Full Self-Sufficiency in Dairy and Fresh Poultry: Official

                      Irish Food and Drink Exports to MENA Reach $624 Million in 2024

                      Irish Food and Drink Exports to MENA Reach $624 Million in 2024

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                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

                        Oman Unlocks $28.6 Billion to Drive 10th Five-Year Plan

                        World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

                        World Bank Forecasts 1.2% Economic Growth for Iraq in 2025

                        IMF Praises Oman’s Reform Momentum Amid Economic Growth

                        IMF Praises Oman’s Reform Momentum Amid Economic Growth

                        Oman’s Creative Economy: A Strategic Pillar for Diversification

                        Oman’s Creative Economy: A Strategic Pillar for Diversification

                        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                        Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                        Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

                        Iraq Targets $16 Trillion Mining Sector to Drive Economic Diversification

                        Qatar 2025: From Energy Powerhouse to Innovation Leader

                        Qatar 2025: From Energy Powerhouse to Innovation Leader

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                          Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

                          Oman Launches Tender for $3 Billion Mountain Resort in Jabal Al-Akhdar

                          Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

                          Iraq Approves 1.5 Million Housing Units, Aiming for 5 Million by 2030

                          Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

                          Qatar’s Ashghal Announces Completion of Roads, Infrastructure Development Project in Al Kharaitiyat, Izghawa

                          Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

                          Lebanon’s PM: $12 Billion Needed to Rebuild After War with Israel

                          Iraq Invested $19 Billion in Projects in 2024, Cuts Deficit Amid Strong Oil Revenues

                          Iraq Invested $19 Billion in Projects in 2024, Cuts Deficit Amid Strong Oil Revenues

                          Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

                          Oman’s New Shipbuilding Hub in Musandam to Serve Regional Maritime Markets

                          World’s Largest 3D Construction Printer Deployed in Qatar

                          World’s Largest 3D Construction Printer Deployed in Qatar

                          Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                          Oman Launches $106.6M Facility to Reclaim Copper from Mining Waste

                          Oman Real Estate Transactions Reach $2.17 Billion by April 2025, Marking 9.7% Growth

                          Oman Real Estate Transactions Reach $2.17 Billion by April 2025, Marking 9.7% Growth

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                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

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                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Aims for 12 GW of Renewable Energy by 2030

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                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

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                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

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                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

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                            Oman Breaks Ground on $1.6 Billion Marsa LNG Project in Suhar

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                            Iraq Targets 38,000 MW Power Boost with Siemens and GE Deals to Tackle Energy Shortages

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                            Iraq Allocates $763.5 Million to Expand Residential Solar Energy

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                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

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                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

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                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

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                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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                              HMC Broadens Access to Mental Health Services Across Qatar

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                              Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

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                              The View Hospital Performs Qatar’s First AI-Designed Lens Implant, Pioneering Personalized Vision Care

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                              Ebn Sina Medical and Novo Nordisk Strengthen Partnership to Launch Wegovy in Qatar

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                              Prioritizing Healthcare Worker Wellbeing Could Save GCC $2.5 Billion

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                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

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                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

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                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

                                Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

                                Qatar Launches AI-Driven Health Tourism Strategy to Position Doha as a Global Medical Travel Destination

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                                Middle East Hotel Construction Activity Rises 8% in Q1 2025

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                                Qatar Leverages Sports to Fast-Track 2030 Tourism Goals

                                GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

                                GCC Hospitality and Food Service Market to Grow at 9.25% CAGR Through 2029

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                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

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                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

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                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

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                                  How 3D printing is changing packaging

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                                  Robotics in Paper, Printing, and Publishing Markets Set for Major Growth by 2031

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                                  Global Coated Printing and Writing Paper Market to Reach 28 Million Tons and $33.2 Billion by 2035

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                                  SIG and Partners Launch Egypt’s First Integrated Beverage Carton Recycling System

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                                  Middle East’s Coated Printing and Writing Paper Market Projected to Grow at 1.7% CAGR Through 2035

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                                  Middle East’s Uncoated Wood-Free Printing and Writing Paper Market Set for Marginal Growth, Projected CAGR of +0.6% from 2024 to 2035

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                                    Empowering Oman’s Future: Turning AI Vision into Practical Impact

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                                    Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

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                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

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                                    How AI Is Shaping the Workforce of Tomorrow

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                                    How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

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                                    Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

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                                    Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

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                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                                    How AI Drives the Success of MENA’s Mega Projects

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                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

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                                      Building resilience in Africa’s agrifood supply chains

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                                      Baghdad Airport Upgrade Advances Through Public-Private Partnership

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                                      Flying Taxis Set to Launch in Oman

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                                      Egypt Finalizes Plans for Rail Link with Saudi Arabia, Paving Way for Transcontinental Trade Route

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                                      Iraq Reports Major Breakthrough in Al-Faw Grand Port’s Underwater Tunnel Construction

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                                      Iraq to Launch Long-Awaited Baghdad Metro Project by Year-End

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                                      Oman Unveils USD 260 Million Investment in Logistics Sector

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                                      Mosul International Airport Set to Inaugurate in June

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                                      UFI’s interview with Albert Aoun, Chairman, IFP Group

                                      ifpinfo

                                      January 11, 2013
                                      in Event News
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                                      According to Albert Aoun, Chairman, IFP Group, business in the Middle East presents many of the same challenges faced elsewhere around the globe. Aoun’s career started in aviation and he drew an interesting parallel with exhibitions. “In the airline industry, you need to fill the seats and make sure the planes take off on time. In the exhibition industry, you need to fill the square meters before the show opens. In both of these global industries, you need to manage your costs effectively, service a large number of clients, ensure and maintain customer satisfaction long-term and face increasing competition. You also need to be able to adapt to a constantly evolving environment, whether it is political or technological.”

                                      Albert Aoun’s interview was conducted by Barry Siskind, UFILive Community Manager and was first published on the Global Association of the Exhibition Industry’s website (www.ufi.org) under UFI’s initiative called “Spotlight on Leaders and Trends”.

                                      We sat at a table located in the networking section of UFI’s 79th congress in Abu Dhabi, says Barry Siskind. There were people milling about, there were conversations all around us but once Albert Aoun, chairman, IFP Group, began to speak, all the distractions seemed to have disappeared.

                                      I had been wanting to learn more about the exhibition world in the Middle East and within two minutes I knew that I had contacted the right man, adds Siskind. Here are the highlights of Siskind’s conversation.

                                      Barry: Let’s start at the beginning. What did you study at University?

                                      Albert: After graduating from Brummana High School in 1969, I earned my Bachelor of Business Administration Degree in 1972 from the American University of Beirut (AUB).

                                      Barry: Before you started the Riyadh Exhibition Company your career began with Middle East Airlines. What motivated you to change to the exhibition industry?

                                      Albert: I was working at Middle East Airlines when the civil war broke up in Lebanon and I had to leave country in 1976. After working for 3 years for a Saudi contracting company, my brother and I decided to start an exhibition company.

                                      After organizing a few fairs on our own, we joined forces with Montgomery of the UK. There we put together a program of international trade fairs aiming to serve the needs of the Saudi economy. At the time, the Saudi Government had its third five-year plan approved and the market was in strong need of technology and goods and services in all sectors. The opportunity was there and we immediately seized it. I must confess that we owe a lot of our success to what we learned from the late Brian Montgomery, who was one of the most important mentors in my career.

                                      Barry: Are there aspects of your work in the airline or investment fields that are relevant to exhibitions?

                                      Albert: We can draw many parallels between the airline and the exhibition industries. Both are deadline and high-pressure businesses: in the airline industry, you need to fill the seats and make sure the planes take off on time. In the exhibition industry, you need to fill the square meters before the show opens. In both of these global industries, you need to manage your costs effectively, service a large number of clients, ensure and maintain customer satisfaction long-term and face increasing competition. You also need to be able to adapt to a constantly evolving environment, whether it is political or technological.

                                      Barry: You started a family run business in Riyadh with offices throughout the Middle East. What challenges did you face as your business interest grew and how did you handle them?

                                      Albert: One of the major challenges we faced was entering new markets where there were no exhibition venues. As an example, we had to build a large facility in the midst of Beirut under 20,000 square meters of tents, and we had to add all the amenities including power generation and sanitary facilities. Also, at the end of the second Gulf war, we announced the launch of a Rebuild Iraq exhibition in Kuwait, and from there we moved the show to Jordan for 4 editions where we had to again build our own venue with temporary tents. We were compelled to do the same in other markets we pioneered.

                                      Another challenge as the company expanded was to find experienced staff in the region, as well as generating the time to train them. We found that having employees from the region that spoke Arabic and understood the culture was a major advantage. Some of our competitors have difficulties expanding into markets in the region due to language and cultural barriers.

                                      Another obvious challenge for a company operating in the Middle East is dealing with political unrest. We have had to be flexible and resilient, sometimes even postponing events. Even through difficult times, IFP has continued to operate and deliver to the best of its abilities.
                                      Barry: What were the most important lessons you learned during those years that still guide your day-to-day business activities?

                                      Albert: Even though technology has become an increasingly important factor in the exhibition industry, I still believe that the human element of networking and hands on socializing remains absolutely essential.
                                      Maintaining a good and personalized service with your customers long-term should also be a priority with every single employee of the firm, from the receptionist to top management. It is also important to have the right team and to keep them motivated to do the best job they can.

                                      Barry: In 1986 you established the Circle Group which is a supplier to exhibition organizers. Were you concerned about a potential conflict when wearing both hats? If yes, what were they and how did you handle this?

                                      Albert: Circle Group is a member of IFP Group but is an independent entity with separate offices, its own management and terms of reference. Circle Group was initially established in Dubai before the IFP Group had any organized events in that market. Circle Group has been instrumental in helping IFP start up its businesses in Lebanon, Jordan, Qatar and more recently in Erbil Iraq, where temporary venues had to be set up from scratch including generating power, setting up air conditioning and providing all other amenities needed in an exhibition center. Today, Circle Group is considered the Middle East’s leading solutions provider for event contracting services.

                                      Barry: Most of your exhibitions are UFI approved. How important is it for you to have this endorsement?

                                      Albert: Our first UFI approved show was in 1983. We always considered a UFI recognition as proof of high quality, excellence and consistency that we are proud to be part of. No other organizer in the Arab World has achieved as many UFI certifications for their leading shows.

                                      Barry: What are the biggest challenges the Middle East faces that effect the exhibition industry? Are you seeing any development toward mitigating these challenges?

                                      Albert: Political unrest leading to economic stagnation is the biggest challenge the exhibition industry faces in the Middle East today. Luckily, our major operations are in stable and flourishing countries like Saudi Arabia, Qatar and the northern region of Iraq. Despite all the turmoil in the region, we expect to achieve additional growth in 2013.

                                      We are facing increased competition from global organizers coming to the market looking to expand. I see this as an indicator of more potential as well as proof that we are delivering good work and providing value. I believe competition is healthy. We would be open to partnering with other companies if there are potential synergies and if it can lead to further success.

                                      Barry: What advice would you give to an organizer interested in establishing themselves in the Middle East?

                                      Albert: I would advise them to partner with an established organizer with local experience in the region who can supply the right contacts and an Arabic speaking staff.

                                      Barry: Are there some industries that are better suited for exhibitions in the Middle East than others?

                                      Albert: Definitely. The exhibition industry serves the needs of the markets it operates in. Accordingly, the industries better suited for exhibitions in the region are: Construction, Infrastructure, Power and Energy including renewable and sustainable energy, Agriculture, IT and Communications, Food, Health, Petrochemicals, Automotive and Education.

                                      Barry: What do you see as the greatest opportunities in the Middle East for the exhibition industry?

                                      Albert: I believe that the “Arab Spring” and the resulting economic reforms will undoubtedly see new opportunities arising in the Middle East. The creation of more SME’s and entrepreneurial initiatives should have a positive effect on the growth of exhibitions in the region.

                                      Barry: How important is the issue of culture when doing business in the Middle East?

                                      Albert: Very important. One of the main reasons IFP has been successful in the region is because of its understanding of the different cultures it operates in. This is one of the most important factors that have helped us keep an edge over our competition throughout the years.

                                      Barry: You are also the founder of the Arab Sustainability Association. There have been many practices adopted by the exhibition industry in the area of sustainability, yet there seems much that is still left to do. What do you see as stumbling blocks to a complete adoption by the exhibition industry of sustainable standards?

                                      Albert: There is definitely a need for the exhibition industry to join collective efforts and use best industry practices to ensure that our exhibition business sets an example for exhibitors and buyers in promoting sustainable measures. Rather than talking about the stumbling blocks, it might be more positive to talk about what could be done to work in environmentally sustainable ways.

                                      We need to continue highlighting the significant economic and human benefits to be gained from a sustainable approach to exhibitions, and channeling that message loud and clear to our partners and all involved parties. We can’t argue the fact that there is a need and opportunity today, and thus a flourishing market for green and sustainable solutions.

                                      What we have been doing on our part is working closely with our partners in the region to produce green products (events) and attract both domestic and international MICE attendees to experience them; aiming at a certain level to position our events in the green league in as much as we can.

                                      Barry: Are there initiatives that you have started in the Arab Sustainability Association that would be applicable to the exhibition industry?

                                      Albert: The Arab Sustainability Association is a new initiative that we recently launched. Our initial aim is to focus on raising awareness and encouraging others to consider sustainability issues while conducting their daily activities. One of the association’s first initiatives was supporting green awards in the region as a way of promoting best practices, thereby setting the example for others to follow.

                                      Barry: In ten years from now what is your prediction for the importance of the Middle East as an exhibition destination?

                                      Albert: I think that the current interest in the Middle East has been fueled by the economic slowdown of some Western markets, with companies looking for opportunities in high growth and emerging markets. I believe that the Middle East will continue to be an important exhibition destination in the future due to several factors such as growing demographics and continued accumulation of wealth and the surge of democratic movements in the region. All of this should result in the creation of more businesses and more opportunities.

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