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    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

    Africa: From Food Importer to Global Powerhouse

    Africa: From Food Importer to Global Powerhouse

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

    Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

    Trending Tags

    • Business & Economy
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      • Economy
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      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

      Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

      Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

      Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

      Oman Advances Vision 2040 with 95% of Strategic Programs Underway

      Oman Advances Vision 2040 with 95% of Strategic Programs Underway

      Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

      Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

      Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

      Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

      GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

      GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

      UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

      UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

      UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

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        AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

        AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

        Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

        Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

        New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

        New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

        Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

        Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

        Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

        Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

        Global Modular Construction Market to Hit USD 157.9 Billion by 2032

        Global Modular Construction Market to Hit USD 157.9 Billion by 2032

        GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

        GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

        Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

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          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

          Oman Seeks Bids for Two Major Substation Projects

          Oman Seeks Bids for Two Major Substation Projects

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Qatar 2025: From Energy Powerhouse to Innovation Leader

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Aims for 12 GW of Renewable Energy by 2030

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Iraq and Power China International Sign Deal to Strengthen National Power Grid

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

          Trending Tags

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            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar’s Health Spending Set to Climb 14% by 2029

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            Qatar and the UK Explore Deeper Cooperation in Healthcare

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

            Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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              Qatar Expands Role as a Leading Global Tourism Destination

              Qatar Expands Role as a Leading Global Tourism Destination

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

              Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                Packaging Becomes Lifeline for Struggling Print Industry

                Packaging Becomes Lifeline for Struggling Print Industry

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                Printed Packaging Labels & Release Liners Set for Strong Global Growth

                How 3D printing is changing packaging

                How 3D printing is changing packaging

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                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                  GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

                  Empowering Oman’s Future: Turning AI Vision into Practical Impact

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                  How AI Is Shaping the Workforce of Tomorrow

                  How AI Is Shaping the Workforce of Tomorrow

                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                  How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                  Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                  Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                  Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                    Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                    Riyadh Unveils Final Master Plan for Expo 2030

                    Riyadh Unveils Final Master Plan for Expo 2030

                    Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                    Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                    Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                    Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Oman: A Strategic Logistics Hub with World-Class Infrastructure

                    Building resilience in Africa’s agrifood supply chains

                    Building resilience in Africa’s agrifood supply chains

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                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      Global Agrifood Systems Require $1.1 Trillion Annually to Achieve Sustainability Goals by 2030

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      FAO Report Highlights Severe Agricultural Land Degradation Across the Arab Region

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Oman: Over 250 Model Farms Drive Fruit Production Growth in Dhahirah

                      Africa: From Food Importer to Global Powerhouse

                      Africa: From Food Importer to Global Powerhouse

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Eyes Boost in Grape Production Through Smart Farming and Model Farms

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Oman Launches Integrated Agriculture Hub in Dhofar’s Najd Region

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Citrus and Potatoes Lead Egypt’s H1 Agricultural Exports, Reaching 5.2 Million Tonnes

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                      Trending Tags

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                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

                        Oman Signs $520 Million Salt Mining Deal as Part of Mining Sector Expansion

                        Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                        Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                        Oman Advances Vision 2040 with 95% of Strategic Programs Underway

                        Oman Advances Vision 2040 with 95% of Strategic Programs Underway

                        Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

                        Saudi Arabia Launches Second Phase of Industrial Incentives to Attract High-Value Investment

                        Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

                        Qatar’s Economy to Grow 6.5% by 2027 on LNG Expansion – World Bank

                        GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

                        GCC Economic Growth Revised Upward to 4.4% in 2025 Despite Global Trade Tensions

                        UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

                        UAE Economy Poised to Grow 5.1% in 2025 — ICAEW

                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        Iraq Plans Major Cement Industry Expansion with New Plants Producing 52 Million Tons Annually

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

                        UAE’s GDP Reaches $483 Billion in 2024, Fueled by Non-Oil Expansion

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                          AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

                          AIIB and Arab Fund Establish Partnership to Promote Sustainable Infrastructure

                          Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

                          Saudi Arabia’s Construction Market Set to Hit $96 Billion by 2030

                          New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

                          New Aerial Images Showcase the Monumental Scale of Baghdad’s $1 Billion+ Landmark Project

                          Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                          Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                          Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                          Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                          Global Modular Construction Market to Hit USD 157.9 Billion by 2032

                          Global Modular Construction Market to Hit USD 157.9 Billion by 2032

                          GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                          GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                          GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

                          GCC Cement Market Forecasted to Reach 142.8 Million Tons by 2033, Growing at a 4.7% CAGR

                          Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                          Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

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                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Lebanon Moves to Build New Gas Power Plants as Part of Reform Program

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Turkish Firm ENKA Secures $289M Contract to Upgrade Power Plant in Iraq’s Sulaymaniyah

                            Oman Seeks Bids for Two Major Substation Projects

                            Oman Seeks Bids for Two Major Substation Projects

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Iraq Set to Launch First Nuclear Training Reactor in Partnership with China

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Qatar 2025: From Energy Powerhouse to Innovation Leader

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Aims for 12 GW of Renewable Energy by 2030

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq Launches Ambitious Plan for 1,000 Solar Projects in Three Years

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Iraq and Power China International Sign Deal to Strengthen National Power Grid

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                            Qatar Adds 875 MW in Solar Power, Boosts Renewable Energy Push

                            Trending Tags

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                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar Medicare 2025 Returns to Doha as the Premier International Healthcare Platform

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar’s Health Spending Set to Climb 14% by 2029

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar Precision Health Institute and Qatar Foundation’s Pre-University Education Expand Collaboration to Inspire Future Scientists

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              Qatar and the UK Explore Deeper Cooperation in Healthcare

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              The View Hospital Becomes Qatar’s First Private Facility with a Dedicated Dialysis Unit

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Qatar’s Ambulance System Sets Global Benchmark with Cutting-Edge Pre-Hospital Care

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Sidra Medicine Pioneers Holistic, Culturally Sensitive Fertility Care in Qatar

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

                              Hamad Medical Corporation Receives Global Recognition with JCI Accreditation

                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

                              Daewoong Pharmaceutical Debuts Nabotah Botulinum Toxin in Qatar

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                                Qatar Expands Role as a Leading Global Tourism Destination

                                Qatar Expands Role as a Leading Global Tourism Destination

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Saudi Arabia Welcomes Record 116 Million Tourists in 2024, Spending Reaches $76 Billion

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Secures $6.7 Billion in Tourism Investments Toward $7.8 Billion Goal by 2025

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Oman Unveils 3-Kilometer Tourist Walkway in Nakhal: A Transformative Step for Local Tourism

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Middle East’s Schengen Style GCC Tourist Visa Approved, to be Rolled Out ‘Soon’

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Oman’s Hotel Sector Sees Strong Growth in Revenues and International Guests

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Middle East Tourism Spending Set to Reach $350 Billion by 2030, Driven by Luxury, Sports, and Business Travel Boom

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Evolving Culinary Landscape Gains Global Attention as a Tourism Driver

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

                                Qatar’s Tourism Sector Adds $14.9 Billion to GDP in 2024, Marks 14% Growth

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                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Oman’s Manufacturing Sector Adds $10 Billion to the National Economy

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Abu Dhabi’s Aldar Targets 87% Construction Waste Recycling In 2025 Sustainability Push

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Qatar Strengthens Circular Economy with Expansion of Recycling Facilities

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                                  Food Tech Market Set to Reach $224.31B by 2032, Powered by Smart Kitchens and Sustainable Innovation

                                  Packaging Becomes Lifeline for Struggling Print Industry

                                  Packaging Becomes Lifeline for Struggling Print Industry

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  MENA’s Coated Printing and Writing Paper Market Forecast to Grow 1.6% Annually Through 2035

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                                  Oman Recycles 2.4 Million Tonnes of Construction Waste in 2024

                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

                                  Printed Packaging Labels & Release Liners Set for Strong Global Growth

                                  How 3D printing is changing packaging

                                  How 3D printing is changing packaging

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                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                    GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                    Empowering Oman’s Future: Turning AI Vision into Practical Impact

                                    Empowering Oman’s Future: Turning AI Vision into Practical Impact

                                    Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                                    Qatar’s Thriving Tech Sector Boosts GDP and Attracts Global Talent

                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                                    Cisco VP: GCC Must Bridge AI Readiness Gap with Investment in Infrastructure, Skills, and Security

                                    How AI Is Shaping the Workforce of Tomorrow

                                    How AI Is Shaping the Workforce of Tomorrow

                                    How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                                    How AI and Digital Labour Are Reshaping the Future of Work in the Middle East

                                    Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                                    Why the Middle East’s AI Strategy Needs More Than Just Large Language Models

                                    Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                                    Middle East Businesses Ramp Up AI Investments as 91% Expect Productivity Gains

                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

                                    Driving Middle East Growth: Accelerating AI and Cloud Adoption for Smarter Governance

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                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Launches New US$930 Million Railway Project to Strengthen Connectivity and Drive Economic Growth

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      Iraq Pushes Ahead with Full Infrastructure Rollout for New Al-Sadr City

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      GCC Drone Market to Surpass USD 2 Billion by 2033, Driven by Tech Innovation and Industry Demand

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                                      Saudi Arabia Unveils $7 Billion Cross-Kingdom Rail Corridor

                                      Riyadh Unveils Final Master Plan for Expo 2030

                                      Riyadh Unveils Final Master Plan for Expo 2030

                                      Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                                      Qatar’s Infrastructure Sector Set for Robust Growth and Investment Opportunities

                                      Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                                      Saudi Arabia Unveils New Unified Road Code to Transform National Transport

                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

                                      Oman: A Strategic Logistics Hub with World-Class Infrastructure

                                      Building resilience in Africa’s agrifood supply chains

                                      Building resilience in Africa’s agrifood supply chains

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                                      Home Uncategorized Event News

                                      Gameforge: "In a competitive market quality is the only answer"

                                      gamesindustry.biz

                                      June 30, 2015
                                      in Event News, IT & Telecom
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                                      Gameforge once had an MMO with more players than World of Warcraft, and it was all thanks to free-to-play.

                                      The game was Ymir Entertainment's Metin 2, which Carsten van Husen discovered in 2006 on a trip to South Korea, where the market was dominated by a crazy business model that let people play for nothing. At that time van Husen was CEO of Gameforge 4D, a newly minted affiliate of Gameforge that was exploring the lucrative and relatively open market for client-based MMOs on PC. That opportunity was why van Husen had joined the German publisher in the first place. Browser games, then the core of the company's business, were profitable, but van Husen knew that was money still on the table for anyone quick enough to grab it.

                                      Metin 2 fit the bill perfectly. All it needed was a new business model, and like virtually all client-MMOs in western markets at that time, that model would be pay-to-play.

                                      "That worked for me, because I knew there was more money coming in than I had spent," says van Husen, who became CEO of Gameforge as whole in March last year. "But my founders at Gameforge had been experimenting with free-to-play for a while already in the web games. They really forced little Carsten to change to the free-to-play model. I didn't want to do it."

                                      At first, those suspicions were vindicated, Metin 2's costs rising as its revenues declined. Over time, however, the picture changed dramatically. At its peak after the implementation of the free-to-play model, Metin 2 had 9 million monthly active users, at a time when World of Warcraft had between 10 and 12 million subscribers in total. At any given point, van Husen says, that would mean three times as many people were playing Metin 2 than Blizzard's behemoth.
                                       
                                      ”You can always bet on luck, but we're a company with 450 employees. We can't call that our strategy"

                                      All lingering doubts over the potential of free-to-play vanished from his mind. Indeed, by 2008 van Husen had become an advocate of the model, speaking at event after event to inform other western companies of its promise.

                                      "Back then, not many people wanted to listen to us: 'It's only because they cannot sell it that they want to give it away for free.' And then people woke up, and for about five years people started to listen. I attended a lot of conferences, evangelising the principle over and over.

                                      "I'm not so evangelical any more. There's no more need to focus on praising the free-to-play thing, even if I do believe that it will be dominant [in the future]."

                                      The disappearance of that evangelical streak is more complex than it first appears. When van Husen talks about free-to-play now it's with a more measured tone, and his session at the MEGA Games Conference in Beirut, Lebanon is a case in point. Called "The Lemming Thinking," it advised developers not to charge towards the model like those suicidal rodents. In terms of free-to-play, the battle for the hearts and minds of developers has been won to such an extent that the market is both fiendishly difficult to crack and entirely unforgiving to those who make elementary mistakes. There is a vast ravine between the practical reality of free-to-play games and King's bottom line, and it is littered with companies who were too hasty in their approach. More than ever before it is vital that developers adhere to their most fundamental principles.

                                      "I advise you not to go looking for the free-to-play trend as a lemming, but understand that games must simply be fun," van Husen said to the assembled crowd of Middle Eastern and North African game developers, most of whom are working on platforms where free-to-play is entirely dominant. "If a game isn't good, you're screwed anyhow. Think of it as an additional task that you need to work on. Free-to-play should always add to the game experience, and unfortunately that's not always easy."

                                      Gameforge has always focused on more "ARPU rich" mid-core and hard-core games, a market that van Husen believes should be exempt from many of the difficulties associated with building a free-to-play business. Casual game developers, on the other hand, are meeting the most challenging issues head on, because they generally rely on a very small number of players for a large proportion of revenue – often as little as 0.5 per cent of the total user-base contributing more than 50 per cent of all sales. Casual developers need effective mechanisms to monetise those whales, but balancing that need against the enjoyment of the remaining 99.5 per cent of players is just one of many difficult problems associated with making the free-to-play model work for a casual market.

                                      "Personally, I'm pessimistic about casual games on mobile. I don't know how you can make a rational approach"

                                      "Personally, I'm pessimistic about casual games on mobile," van Husen says. "I don't know how you can make a rational approach on that. It's a lottery, I think. I mean, if you're Ilkka Paananen [founder and CEO of Supercell] then all due respect. If you do it three times it's not luck any more. But otherwise, if you're going in the same casual direction as King, I think it's a lottery."

                                      However, while that may be true, van Husen is very clear that this uncertainty has little to do with the free-to-play concept itself, and more to do with the the model's implementation. The difference with free-to-play is the speed with which so many line up to criticise it when any game makes mistakes.

                                      "When you observe that I see problems with the free-to-play model, I would also like to offer this in comparison," he says. "I have problems with games: with good games and bad games, with smart and stupid monetisation. If a series of bad shooters came out nobody would say that the whole FPS genre is worthless, so if a series of stupidly monetised free-to-play games comes out you can't say that this way of presenting games is worthless. I just don't see it.

                                      "We are beyond the need to behave like a secluded family protecting its castle. There are all sorts of business models out there."

                                      More importantly, there is also a broader variety of games. When Gameforge launched its first mobile titles in 2012 it gathered more than 20 million installs in 12 months, but the casual nature of the mobile audience was all too obvious. When I ask how much revenue those installs generated, van Husen answers with a shrug: "Not much." Certainly not enough to inspire Gameforge to pivot away from the core-focused PC games on which the company was built.

                                      But the mobile market is in the midst of a transition, with more and more console and PC players seeing smartphones and tablets as serious platforms for gaming. The emergence of hardcore mobile developers like Winko and Super Evil Megacorp. is evidence of that shift, and Gameforge is ready to capitalise on the opportunity with games like its ambitious role-playing game, Sigils: Battle for Raios.

                                      "We are beyond the need to behave like a family protecting its castle. There are all sorts of business models out there"

                                      Indeed, Sigils represents a major financial investment for Gameforge, in terms of both budget and development time. Of course, investments on that scale carry no small measure of risk, but van Husen compares it to the risk he took with Metin 2 all those years ago. Gambles like this, he says, are essential if you want to be a prime mover in a new market. As long as your riskiest plays are backed by quality products you needn't end up just another lemming,.

                                      "We believe that's exactly what's needed now," he says. "It's high risk, potentially high reward. But especially on tablets, there is demand for core gameplay that has not been satisfied.

                                      "In a very competitive marketplace quality is the only answer, the only strategy. You can always bet on luck, and if you're a VC and four years ago you put 20 stakes in different mobile games, then maybe luck makes it. But we're a company with 450 employees. We can't call that our strategy.

                                      "Our strategy is AAA quality, fully concentrating on the core with predominantly free-to-play games, but not necessarily always. That's a challenge."
                                      Matthew Handrahan
                                      gamesindustry.biz

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